Entrevista a tus Stakeholders

Why is it crucial to ask the right questions in a project?

In any project, especially those related to Business Intelligence (BI), the right questions can transform data into value. This is because good questions generate good answers, and these answers become critical data for the success of the project. Conducting effective interviews with key stakeholders is essential, as this is where vital information is extracted.

What is the purpose of interviews in Business Intelligence?

A well-structured interview allows you to identify the purpose of the project, which will define the course to follow. By asking stakeholders, we can discover what their current needs and pains are, data that we can transform into specific purposes. These purposes guide the planning and development of a BI project from conception to success.

How to segment and adapt the interview to the target audience?

Audience segmentation is essential in the planning process, as the nature of the interview can vary significantly depending on the type of audience. We can divide the audience into:

• Internal: People within the organization.
  • Managerial segment
  • Operational segment
  • Intermediate segment
• External: People outside the organization.

The communication strategy should be tailored to each segment of the target audience. For example, a senior manager might need a more strategic and high-level approach, while an operational team member might require more specific and technical details.

How to communicate data effectively through visualizations?

Visualizations don't always involve creating dashboards in tools like Power BI or Tableau. Sometimes, the most effective communication can be a well-structured email or a simplified infographic. The key is to design a communication that is clear, consistent and tailored to the target audience.

What elements to consider when designing visualizations?

• Size: Determine the appropriate format for data presentation.
• Organization: Structure data in a logical and understandable way.
• Visual elements: Select graphics or diagrams that represent the data effectively.
• Sequence: Establish a coherent flow to guide the viewer through the information.

At this stage, it is important to create preliminary sketches and strategies to meet stakeholder needs and ensure effective communication.

What is the importance of data quality?

Once the purpose has been established, the audience defined and the visualizations designed, the quality of the data to be used becomes a critical input. Accurate and relevant data is crucial to choosing the right visualizations, such as bar charts or line graphs, ensuring that the decisions made are informed and effective.

Commitment to a structured and detailed interview and analysis process is the key to making more informed and effective decisions on any BI project. Take action, apply these recommendations in your interviews, and share your experiences, you will open the door to better decisions!