¿Google está muerto? La verdad sobre SEO post AI search

The evolution of SEO in the age of artificial intelligence has created new opportunities and challenges for SEO. The current landscape shows that Google remains the undisputed leader in search, receiving 373 times more queries than ChatGPT, while continuing to grow at a rate of 22% per year. Understanding how to optimize content for both scenarios is critical to digital success.

How is the search landscape changing with AI?

The search ecosystem is undergoing a significant transformation with the advent of AI-based search engines. However, data shows that Google holds 93% of the search market, while ChatGPT accounts for only 0.25%. Some highlights:

• Google searches grew 21% between 2023 and 2024.
• 30% of searches on ChatGPT have similar informational intent to Google.
• Younger users (18-24 years old) are the top adopters of AI tools.

Which sectors receive the most traffic from AI searches?

The sectors that benefit most from traffic from AI are:

• Online services
• Education
• Media and communications
• Technology and IT
• Software development

What are the keys to optimizing content in the age of AI?

Optimization should consider both traditional and generative engines. Fundamental principles include:

What is AEO optimization?

Answer Engine Optimization (AEO) focuses on:

• Creating direct and concise answers
• Optimizing for voice search
• Developing FAQ sections
• Structuring content for featured snippets

What is GEO Optimization?

Generative Engine Optimization (GEO) requires:

• Including relevant citations and statistics
• Ensuring high readability of content
• Maintain a human focus in authoring
• Avoid 100% AI-generated content

What are the best practices to maintain organic traffic?

To maintain and improve SEO is essential:

Technical aspects:

• Optimize robots.txt and sitemaps
• Implement structured schemas
• Maintain friendly and descriptive URLs
• Ensure good Core Web Vitals

Content aspects:

• Create effective titles and meta descriptions
• Maintain a clear hierarchical structure
• Implement strategic internal linking
• Develop content designed for real users

SEO continues to evolve along with search technologies, but the fundamental principles of creating valuable, user-focused content remain the foundation for success. The key is to adapt to new formats while maintaining a focus on the real needs of the audience.

Have you experienced changes in your SEO strategy with the advent of AI? Share your experience in the comments and help us better understand how SEO is evolving.