Potenciales Usuarios de tu Software B2C

User prospecting is a crucial element in the success of any software, regardless of the effort invested in its development. Although as creators we may be passionate about our product, the reality is that the end user is the one who determines its value, usability and commercial potential. Understanding how to attract the right user and measuring their interaction with our platform can make the difference between the success and failure of our software.

How to identify and attract the ideal user for your software?

Passion for our product is natural and positive, but we must balance it with the ability to listen to the user, understand them and measure their interaction with our platform. Effective prospecting starts with a clear understanding of who our ideal user is.

To attract potential users to our software, we have a variety of channels:

• Social networks
• Paid advertising
• Cold prospecting
• Other specific communication channels

These channels allow us to capture leads or prospects to whom we can present the benefits of our software and how it will solve their specific problems.

What is a qualified lead and how to identify it?

In the software world, as in the sale of services, it is essential to distinguish between different types of leads:

• MQL (Marketing Qualified Leads): prospects that have shown interest but still require maturation.
• SQL (Sales Qualified Leads): prospects ready to move forward in the sales process.

When a user registers on our platform or shows initial interest, we must evaluate whether they are a suitable candidate for our software. This requires collecting basic contact information (name, email, phone number) and, more importantly, data that allows us to qualify their suitability.

For example, if we are developing an application for dog walkers, key questions might include:

• Do you have a dog?
• What is your dog's breed?
• How often do you walk your dog?
• Have you used similar services before?

The answers to these questions will help us assign a value to each prospect and determine if they are an MQL worthy of business follow-up.

How to implement an effective lead qualification system?

To implement an effective lead qualification system, we can use several tools:

• Registration forms
• Chatbots
• WhatsApp automation
• Other data capture systems

The essential thing is to design these tools to capture relevant information that allows us to identify whether the user meets our qualification criteria.

The example of the dog walker application is simple, but the concept applies to any type of software. If we develop a social network for singers, our qualification questions might focus on whether the user sings, what genre of music they prefer, or if they have previous experience on similar platforms.

Once a qualified lead is identified, we can design a customized experience for that potential user, which might include:

• Follow-up calls
• Email marketing campaigns
• Demonstration videos
• Other targeted commercial actions

This approach allows us to optimize our commercial efforts, focusing on users who can really benefit from our software and avoiding the frustration of chasing unqualified leads.

How to adapt prospecting according to the type of software?

The prospecting strategy must be adapted to the type of software and its target audience. Not all channels work the same for all products.

For example, for a pet app, Facebook communities or comments on Instagram posts about animals can be valuable sources of leads. For B2B software, LinkedIn might be more effective.

The important thing is to identify where our ideal user is and tailor our prospecting strategy to those specific channels.

Also, we must consider that different types of software require different qualification criteria:

• For a mobility app: does the user have a cart?
• For financial management software: what volume of transactions does it handle?
• For an educational platform: what level of education does the user have?

These questions will help us identify whether a prospect is really an MQL or SQL, allowing us to create an appropriate user experience for each stage of the conversion funnel.

Effective user prospecting is critical to the success of any software. Identifying and engaging the right user not only optimizes our commercial efforts, but also allows us to create more personalized and relevant experiences. What questions would you use to qualify leads in your software? Share your ideas in the comments and let's learn together about effective prospecting strategies.