Proyecta Confianza y Liderazgo

Executive presence has become a determining factor for professional success in today's world. According to a Harvard Business Review study, 58% of leaders who fail to advance in their careers fail not because they lack technical skills, but because they do not project confidence and leadership. This reality invites us to reflect on how others perceive us and how we can develop a presence that inspires confidence and generates positive results.

Why does executive presence make a difference in modern leadership?

Executive presence transcends mere external perception. It is a combination of skills that directly impact how we lead, execute and generate results. A leader with executive presence:

• Projects confidence and security in strategic decision making.
• Generates an environment of trust where teams feel valued.
• Improves internal and external communication, positively impacting organizational results.

Who can develop executive presence?

Leadership is not limited to those in formal positions of authority. Any team member can exercise meaningful leadership if they develop:

• Effective communication skills.
• Ability to build trust in others.
• A professional growth mindset.

How does executive presence impact real-life situations?

Imagine a meeting with an important client where two professionals present similar proposals:

• The first has excellent technical knowledge but shows insecurity and avoids eye contact.
• The second combines his expertise with a projection of confidence and emotional connection.

The difference in the outcome lies not only in knowledge, but in the ability to communicate it effectively.

How can we evaluate and improve our executive presence?

What tools can we use for self-diagnosis?

1. Active feedback:

   • Solicit specific feedback on our projection in meetings.
   • Ask specific questions about clarity and confidence.
   • Listen without justifying or defending yourself.

2. Conscious self-evaluation:

   • Analyze whether people trust our message.
   • Evaluate the clarity of our explanations.
   • Observe if our body language reinforces the message.

What aspects should we consider when practicing?

• Consistency between the verbal and non-verbal message.
• Active listening skills and empathetic response.
• The ability to delegate and trust in the capabilities of the team.

Executive presence is a fundamental skill that can make a difference in any professional career. Its development requires conscious practice and constant feedback. We invite you to share in the comments: which leader has inspired you and what characteristics of their executive presence do you admire most?