Configurar Looker Studio y Conectar la Primera Fuente de Datos

Data visualization is a powerful tool for transforming complex information into actionable insights. With Looker Studio, we can turn scattered files into interactive dashboards that facilitate decision making. This platform allows us to connect multiple data sources and present them in a clear and effective way, revolutionizing the way companies analyze their information.

How to transform messy files into an interactive dashboard?

To start using Looker Studio and create professional dashboards, the first step is to access the platform through looker.google.com and select the "create a new report" option. One of the great advantages of this tool is its ability to connect data from multiple sources, allowing us to centralize all relevant information in one place.

In the practical case we will see, we will start by uploading a CSV file to the platform. This format is widely used for data exchange and will be our starting point for building effective visualizations.

What is the difference between dimensions and metrics?

Before we dive into dashboard creation, it is essential to understand two key concepts that structure any data analysis:

• Dimensions: These are qualitative data that describe specific attributes. They help us answer questions such as "what products were sold?", "in which branch?" or "on what date?". Dimensions provide the context needed to interpret numerical values.

• Metrics: These are quantitative data, numerical values on which we can perform calculations. They allow us to answer questions such as "how many units were sold?", "what was the total revenue in 2024?" or "what is the Lifetime value of a customer?". Metrics are the indicators we measure and analyze.

Understanding the distinction between these two types of data is essential to properly structure our dashboards and extract valuable insights.

What case study will we address in this course?

During this course, we will work with a real case study of Freshmark, a supermarket chain that faces significant challenges in its data analysis. Currently, managers receive hundreds of reports in spreadsheets and spend hours trying to extract business-relevant information.

This is a common problem in many organizations: the information exists, but it is not optimized to facilitate decision making. Through Looker Studio, we will learn how to transform this scattered data into interactive dashboards that allow you to:

• Visualize sales trends
• Identify opportunities for improvement
• Make data-driven decisions in an agile manner
• Communicate findings effectively

The course is led by Agus Bussi, coordinator at Platzi with more than ten years of experience teaching tools for digital transformation, which guarantees a practical and results-oriented approach.

Data visualization is not just a technical skill, but a strategic competency that can transform the way companies operate and make decisions. Are you ready to master this powerful tool? We invite you to share in the comments what kind of data you would like to visualize on your own dashboard.