Introducción al curso de User Research

What is research for digital experience design?

User research is essential for creating effective and personalized digital experiences. As Misael Leon, a Product Design expert at NearSoft, explains, this course focuses on developing research skills in the field of digital product design. It is fundamental to understand how research refines and enhances the user experience, thus increasing the validity of the product.

How are the User Research course modules structured?

The course is structured into four key modules, each with a distinct focus and purpose:

1. UX and User Research Basics:

   • Explores the relationship between UX and User Research.
   • Discusses how research is integrated into the digital product development process.

2. Research Planning:

   • How to identify and recruit the right users for research.
   • Top strategies and tips for effectively planning research.

3. Executing research:

   • Techniques for conducting effective research.
   • Best practices for obtaining meaningful results.

4. Reporting findings:

   • How to present findings in a compelling way to different audiences.
   • Creating deliverables useful for sharing research results.

What is the central project of the course?

A fascinating part of this course is its hands-on approach focused on a specific project. The study will focus on women traveling alone, a growing segment of the travel industry. The goal is to discover what they consider when planning a trip, their motivations and aspirations, and how a digital product can meet their needs.

How does it relate to the prototyping course?

This course is part of a continuum of learning that expands into the prototyping course. In the next stage, participants will take the findings from this research and develop a digital prototype that addresses the identified needs. The transition from conceptual learning to hands-on creation offers students a comprehensive educational experience.

Why is user research crucial to the success of a digital product?

User research allows designers and producers to deeply understand their target audience, informing every design decision with real data. It involves:

• Accurate identification of needs:Helps uncover needs and problems that might not otherwise be apparent.

• Developing viable solutions:Informs the design of functionality and services that actually solve user challenges.

• Concept validation:Ensures that product ideas are valuable, useful and desirable to users before investing heavily in development.

By applying these principles, you can create a user experience that is not only engaging, but also functional and aligned with end-user expectations. We encourage you to embark on this course and build a solid foundation in User Research to significantly improve your approach to digital product design.