Why design generative research exercises?
Generative research presents itself as a powerful tool to access deeper levels of human emotions. Through these creative exercises, one can obtain stories full of intense feelings and learn aspects of introspection that people have barely verbalized before. This is due, in part, to the contact with objects and the creative freedom given to the participants.
How do you access deep emotions through creativity?
The interaction with objects in these exercises allows participants to connect with their motivations, aspirations, fears and frustrations in a more genuine and authentic way. Creativity opens doors to emotions that may remain hidden in more conventional contexts.
What skills are developed during these sessions?
Participating in these sessions not only benefits the research subjects; the researchers also gain valuable skills. By being present and attentive to what is happening, researchers develop true empathy and improve their listening skills. They learn to read between the lines and interpret what people's creations are trying to communicate.
Why do conversations flow better in this context?
When empathy and deeper emotions have already been established, conversations tend to happen more naturally. This allows for more authentic and fruitful interaction with participants.
How to design your own generative research exercise?
Designing a generative exercise is a creative and flexible task. There are no right or wrong answers; the important thing is to match the exercise to the research objectives.
What elements can you incorporate in your exercise?
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Drawings and narratives: Encouraging participants to draw themselves releases tensions and invites creative play, serving as an excellent icebreaker.
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Playful activities: Exercises such as timelines, maps or diagrams can be valuable tools. The idea is to stimulate introspective thinking through creativity.
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Practical examples: Asking participants to act out ideal situations invites them to explore their own emotions and experiences.
How to ensure an effective exercise?
For an effective exercise, it is crucial to provide clear and precise instructions. This avoids confusion and directs participants' focus toward the desired objectives.
It is advisable to test the exercise with peers before implementing it in real situations. This process allows you to make necessary adjustments and ensure that the desired results will be achieved.
What to expect and how to use the results of the research?
The results of these sessions are usually captured in completed tables or templates by the participants. It is in the analysis and interpretation of these results that truly valuable conclusions can be drawn.
The constant challenge is to share and discuss in the community the exercises designed and the findings obtained, in order to enrich one's own knowledge and contribute to the collective. By encouraging experimentation and collaboration, learning and discovery are guaranteed.
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