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36 Seg

Valores y tono de tu empresa de Videojuegos

10/21
Resources

What is the relationship between identity and brand image?

Brand identity and brand image are fundamental concepts for any business and should go hand in hand. Brand identity is how you want to be perceived; it represents what your brand wants to convey and its unique essence. On the other hand, brand image is the perception that others have of your brand, based on their interactions and experiences with it. Consistency between the two ensures a perception aligned with your values and objectives.

What role do value and tone play in brand identity?

  • Value: It is essential that you establish a set of values that represent your brand. These should generate empathy with your audience. Values such as ecology or feminism, for example, can help you connect with your audience by reflecting your commitment to important issues.
  • Tone: This is the way you communicate your identity. It is made up of three elements:
  1. Register: It depends on your target audience. It can be more formal or informal and uses language ranging from complex to colloquial.
  2. Emotional tone: It can vary from cheerful to conciliatory or hurried, depending on the message you want to convey.
  3. Style: The way you present your brand's personality, which can be concise, humorous, sarcastic or even archaic, if it fits the subject matter.

How to ensure brand consistency and engagement?

Your brand must show consistency in its message, form of communication and objectives. A clear and consistent message across all channels ensures that your values are perceived correctly. It is also vital to maintain commitment to the values you have established, avoiding contradictions that could damage your brand's credibility.

For example, if your brand is focused on respect for the environment, your business actions should consistently reflect this.

What strategies can help you grow and better connect with your audience?

  • Always look for ways to expand your reach. Consider new audiences or markets for your products.
  • Build a recognizable language that makes your brand easily identifiable in various contexts, such as social media or online platforms.
  • Encourage interaction with your users, such as through product reviews, and welcome their feedback to strengthen the relationship with your audience.

How to use download platforms to leverage your brand?

Platforms such as Google Play and Steam are crucial for the presentation of your video game. Here, effective communication and quality resources are key:

  • Images: Use quality, visually appealing images that clearly represent what your game offers.
  • Descriptive text: Create detailed descriptions and incorporate relevant keywords so that users can more easily associate your game with certain themes (such as "adventures" or "fun").
  • Correct category: Position your game in categories with less competition to increase its visibility.
  • Interaction: Encourage users to leave comments and feedback, and even implement their suggestions to encourage participation and continuously improve your product.

Why is it crucial to review metrics and optimize communication?

Marketing offers an invaluable amount of statistics and data that allow you to evaluate the performance of your strategy. By regularly reviewing and analyzing these metrics, you can:

  • Identify which economic aspects are working or need improvement.
  • Optimize social platforms and accounts to improve interaction and achieve business goals, such as more downloads or increased feedback.
  • Make adjustments based on your goals to maintain growth and avoid stagnating results.

These steps will not only keep your brand competitive, but also allow you to continuously improve based on the changing environment and market demands. Always remember to evolve and adapt your strategies to the feedback and data you get.

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Apuntes para todos wuuu

Identidad de marca

  • Identidad de marca

    Es lo que eres, lo que quieres representar, lo que te identifica

  • Imagen de marca

    Es lo que ven los demas, los conceptos que asocian a ti, a tu marca y a tus productos

Valores:

  • Con que te quieres identificar

    Relaciona tu marca con intereses, utilidades, o causas como la solidaridad, la ecologia o el feminismo

    Aporta un valor añadido para conseguir calidad y empatia

Tono

  • Como quieres dar a entender tu identidad

    Elige tu registro segun tu publico objetivo: formal, informal, coloquial o neutro

    Elige tu tono segun tu tu mensaje: alegre, apresurado, consiliador

    Elige tu Estilo según la personalidad de tu marca: Conciso, humoristico, elaborado

Tu empresa como marca

  • Mostrar coherencia

    Entre tu mensaje, tu caal de comunicación y tus objetivos

  • Compromiso

    Comprometete con las causas que has elegido

  • Lleva tu marca mas alla

    De tus productos y obligate a crecer, abarcar un publico mas universal

  • Construye un lenguaje reconocible

    Para que sea ms fácil que te reconozcan entre la competencia

  • Revisa tus metricas

    Anota los datos y utilizalos para optimizar tus cuentas

  • Modifica y actualiza

    Para conseguir mas descargas, compras, feedback o difusión.

ASO Y STEAM

  • Cuida lo que enseñas

    Imagenes en HD, capturas útiles y atractivas, iconos y logos

  • Cuida lo que cuentas

    Títulos precisos, descripciones elaboradas con palabras clave (Keywords)

    Las palabras clave son aquellas con las que asociamos nuestro juego: Aventura, Terror, Plataformas, etc.

  • Anima a que escibran reviews positivas

    Ademas de agradecer cada comentario que hagan

  • Elige la categoria apropiada

    Debemos situar nuestro juego en la categoria adecuada para que se reconozca entre los demas, en el caso de tener varias categorias, situemoslo donde haya menos competencia

interesante

Genial

En consolas aplica lo mismo?

Que clase tan llena de información!!

VALORES Y TONO DE TU EMPRESA DE VIDEOJUEGOS

  • Identidad de marca: es lo que eres, lo que quieres representar.
  • Imagen de marca: es lo que ven los demas y los conceptos que asocian a tu marca.
  • Valores: con que te quieres identificar - relaciona tu marca con intereses de tu publico objetivo.
  • Tono: como quieres dar a entender tu identidad
  • Registro: segun tu publico - formal - informal - coloquial - neutro
  • Tono: segun tu mensaje - alegre - apresurado - conciliador
  • Estilo: segun la personalidad de tu marca - conciso - humoristico - elaborado

TU EMPRESA COMO MARCA

  • Muestra coherencia
  • Comprometete
  • Lleva tu marca mas alla
  • Construye un lenguaje reconocible

ASO Y STEAM

  • Cuida lo que enseñas: imagenes HD - capturas utiles y atractivas - iconos - logos
  • Cuida lo que cuentas: titulos precisos - descrpciones elaboradas - usar palabras claves
  • Elige la categoria apropieda
  • Anima a que escriban reviews (positivas y negativas)
  • Revisa tus metricas
  • Modifica y actualiza

Lo del Feminismo como “valor” no siempre aplica… por ejemplo para una franquicia como DOOM sería pegarse un tiro en el pie, o más precisamente en el pecho.