Presupuesto y limitaciones del proyecto

How does financial capacity influence the choice of packaging?

The choice of packaging is one of the most critical decisions in the product development process. Not only does it define the customer's initial experience with the product, but it can also significantly influence the customer's perception of value. One of the main challenges is determining how much of the total budget should be allocated to packaging. This dilemma arises due to financial or structural constraints in the business model. Let's look at some factors to consider:

• Influence of design on sales: It is essential to evaluate how much the packaging design can increase the price of the product and improve its reception in the market.
• Investment in packaging: It is not always necessary to invest large amounts if the target market does not value it enough.
• Purpose of packaging: We must analyze if the investment in packaging will increase the perceived value of the product or if we can optimize resources while maintaining an attractive and functional design.

What key questions should be considered when determining the type of packaging?

The selection of good packaging depends not only on the designer's aspirations, but also on a realistic assessment of how the packaging affects the product and the brand. Here are some crucial questions that can guide this decision:

• Does the packaging increase the perceived value of the product? Well-designed packaging can elevate the product to a higher status, giving it an aura of exclusivity.
• Does the packaging reinforce the brand concept? Consider whether the packaging helps to convey the desired brand message.
• Does the budget and production volume allow for the desired type of packaging? The larger the scale of production, the more likely it is to implement special printing or finishing techniques.

How to develop an accurate packaging budget?

In order to accurately plan the packaging budget, it is recommended to use methodological tools that allow detailed cost forecasting. A calculation scheme such as the Next Shell is an excellent option for organizing data and projecting packaging costs:

• Cost Matrix: This tool is used to enter cost data for substrates, printing, finishing, packaging, among others. Only the indicated cells should be edited to avoid errors.
• Detailed Calculation: Allows you to detail the cost per unit of product and packaging, relating directly to the quantities produced.
• Profit Analysis: Provides a clear view of how much is being spent and what profit margin is expected when setting a selling price.

What are the final steps to ensure efficient and affordable packaging?

Packaging is a vital component of the product that should not be underestimated, but it is equally important not to get carried away with extravagant ideas that do not fit the budget or product concept:

• Financial feasibility assessment: before proceeding with complex packaging, determine whether the resources and product concept justify such an investment.
• Use of generic packaging for initial testing: In test phases with few units, it can be effective to opt for generic packaging with minimal customizations.
• Adaptation to customer feedback: Adjust the design based on consumer demand and perception once the product is on the market.

In short, successful packaging is all about balancing creativity, functionality and budget. With careful planning and a clear understanding of product and brand objectives, strategic decisions can be made that benefit both the customer and the company. I invite you to explore, experiment and continue learning about this exciting field of packaging, as the opportunities for innovation are endless. Go ahead, keep honing your skills!