How does URL structure influence SEO?
One of the key factors influencing SEO positioning is the structure of URLs. Have you noticed how some web addresses are simply shortcuts to a longer page? That's right, I'm talking about short URLs, essential tools to better condense and organize our keywords. Imagine you have a page called platzi.com/course-seo. Here, "course-seo" is an example of a short URL that allows users and search engines to immediately know what the page is about just by looking at it.
- Importance of keywords in URLs: URLs should contain relevant keywords that clearly define the content of the page. This makes it easier for search engines to identify the subject of your site more efficiently.
Why is mobile-friendly design vital?
Today, optimizing for mobile devices is no longer optional. It is a necessity. Most searches are performed from cell phones, and a bad user experience can cause visitors to abandon your site quickly. How can you tell if your site is optimized?
- Mobile optimization tools: there are online tools that can help you assess whether your site is mobile-friendly. Pages should adapt to the screen size of the devices, and menus should be easy to navigate to ensure a good user experience.
How to leverage local SEO for your business?
For local businesses looking to stand out in SEO, it is critical to ensure that your potential customers can easily find you. This is achieved through local SEO.
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Google My Business registration: registering your business on Google My Business is one of the most effective steps to improve your visibility. By doing this, you will appear in local searches when users search for services near your location.
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Rating and location: by appearing on Google Maps with a good rating and positive reviews, potential customers will be more likely to choose your business. This not only improves your visibility, but also increases trust in your services.
What are the benefits of using SEO plugins?
Using tools like Yoast SEO is essential to evaluate and improve the quality of your content.
- User-friendly readability and easy-to-interpret metrics: Yoast SEO uses a traffic light system that makes it easy to interpret which aspects of your text need improvement. From keyword density to the length of your sentences, these metrics help you optimize your content to make it more readable and attractive to search engines.
How to improve the readability of your content?
The readability of a text is essential for visitors to stay on your page and consume the content you have prepared. Here are some practical tips:
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Keep sentences short: texts should have sentences of less than 20 words to ensure that the message reaches readers clearly.
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Use simple words: choose words with few syllables to make it easier for the reader to understand.
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Choose subheadings: including subheadings every 300 words gives the reader a guide to scan the content quickly and find what they are looking for.
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Example of using active voice: whenever possible, use the active voice instead of the passive. We say "The organizer sent a letter" instead of "The letter was sent by the organizer." This makes the reading more direct and dynamic.
How are subheadings structured hierarchically?
The hierarchy of subheadings not only structures your content, but also highlights the most important keywords.
- HTML commands for subheadings: use tags such as
tags for the main heading and alternate with
,
etc., depending on the importance of each section.
Why is it key to avoid repetition and use transitional phrases?
The use of synonyms can make your text more attractive, avoiding the monotony of reading the same words repeatedly. In addition, transitional phrases are crucial to connect ideas in a fluid way. They formulate relationships between concepts and direct the reader through the text, keeping them interested and engaged.
Address each of these aspects with dedication and you will see a noticeable change in your SEO positioning. Become an expert in online visibility, optimize your content and take your website to new heights - you're just one step away!
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