Reportes de Instagram

How to measure the growth of your Instagram account?

To know if your Instagram account is growing, it is essential to analyze profile and post metrics. These metrics provide a clear view of the account's evolution and help identify successful strategies. By focusing on these two types of metrics, we can evaluate the number of views and followers the profile is gaining, as well as the interactions the posts are getting.

What profile metrics should you consider?

Key profile metrics include:

• Profile Views- These indicate how many people have visited your Instagram profile. This is a basic metric that can give an indication of overall interest in your content.
• New followers: This metric helps you keep pace with the growth of your audience. Monitoring new followers on a day-to-day basis can provide insight into how engaging your current content strategies are.

How to analyze post metrics?

To evaluate the success of your posts, consider the following actions:

• Post interactions: measure how much engagement your posts receive through likes, comments and times the post was saved. These actions are known in marketing as "engagements" and are fundamental to determine the success of a publication.

How to represent and organize data for analysis?

For effective evaluation, represent your data visually and model the metrics in a way that facilitates understanding. For example, you can:

• Bar chart for time: represent the number of new followers or other metrics over time to see growth trends clearly.
• Charts broken down by publications: Allow you to analyze each post individually, viewing specific engagement metrics and protecting privacy by using identifiers instead of full names.

The development of a heat map in the tables is also very useful, as it allows us to quickly identify the best performing posts due to the highest values of interactions.

How to adapt your marketing strategies according to your metrics?

Marketing objectives in each channel can vary substantially. For example, while Facebook Ads tends to focus on conversions, Instagram, especially organically, may prioritize audience growth and engagement.

• Focus on organic growth: Increasing the number of followers and interactions is more relevant for Instagram. Traffic to a website from Instagram is not as evident compared to other channels, so the focus should be different.
• Replicate success: Analyzing the posts that have been most successful in terms of interaction and understanding what has made them attractive will allow you to replicate in future posts. Identify patterns or themes that generate more engagement and use them as a basis for your future content.

By analyzing and understanding these metrics, you can improve your Instagram content strategy and ensure sustainable growth of your account. Use these analytics tools to make informed decisions and maximize the impact of your posts.