Reto: define tu modelo de negocio

How to implement innovation in your business model?

Innovating in your business requires time, effort and a strategic approach. A proven methodology is the experimentation approach, which allows us to better understand customer needs, explore new opportunities and develop products that make a difference in the market. But how can we apply this process effectively?

How important is it to investigate the context?

The first step towards innovation is to understand the environment in which our business operates. It is crucial to investigate the context, discover customer needs and analyze the competition. This process involves not only reviewing reports and statistics, but also going out into the real world.

1. Understand customer needs: Talk to your potential customers. Find out what improvements they are looking for in current products.
2. Competitor analysis: Research the products they offer and what added value they provide to their customers.
3. Review internal processes: Evaluate your own production methods to detect areas for improvement.

Remember that these investigations should be documented on an experimentation board that will serve as a guide throughout the process.

How to define the creative challenge?

Once you have gathered the necessary information, the next step is to clearly define the problem you want to solve. For example, if you discover that your customers need to get around town faster, this becomes the creative challenge.

• Example challenge: "How can we create a faster and more efficient urban transportation system?"

This challenge will be the axis around which the entire innovation team will revolve.

How do you put together an innovation team?

The right team can be the key to successful innovation. Make sure it is composed of people from diverse cultural backgrounds and experiences.

• Maria: An outgoing person with international experience, who can offer valuable insights into transportation solutions in different cities.
• Pedro: A former local cab driver, whose hands-on experience with urban routes and traffic could provide valuable information.

Your team should share a passion for solving the problem and work in harmony to develop new ideas.

What role does brainstorming play in innovation?

Structured brainstorming is essential. Here, the main goal is to promote the generation of new and fresh ideas without constraints.

1. Idea Generation: Write down all possible solutions that arise, from the most marginal to the most disruptive.
2. Selection Criteria: Subsequently, filter the ideas according to their feasibility, innovation and alignment with available resources.

In this context, ideas can be classified as:

• Marginal: Improving an existing product, such as making a smaller car.
• Substantial: Creating a new type of vehicle that is not in the current market.
• Disruptive: Completely new ideas, such as flying vehicles.

How to select and implement an idea?

After selecting the best ideas, it is crucial to analyze how they can be implemented. Identify the necessary resources, time and possible obstacles.

• Small car prototype: Could be made using existing machinery, but with adjustments to the design.
• Flying drone: Would require new machinery and specialized personnel.

The choice of the idea to test will depend on the evaluation between difficulty and prototyping capability. An effective prototype can be as simple as a scale model that represents the essence of your innovation.

How to get feedback on the prototype?

Finally, present your prototype to potential customers to assess its feasibility and market acceptance.

• Scale prototype: This can be shown through interviews, surveys or on a pre-sales page to gather feedback on its functionality and attractiveness.

Document all feedback received and use this information to refine your product in future iterations. It is vital to maintain a cycle of continuous improvement, ensuring that your innovation is adapted to the real needs of the market.

Implement these strategies and watch your idea take shape, adjusting to market demands. Don't hesitate to ask questions, iterate and learn as you go through this exciting innovation journey.