Ejemplos de MVP

What is an MVP and how can it help you?

The development of a Minimum Viable Product (MVP) is a fundamental tool in the world of entrepreneurship and innovation. Despite learning the theory, many times facing practical execution can be different. Here are valuable real-world examples that demonstrate how an MVP not only allows you to learn about the mistakes that are essential to the process, but also to understand and learn from them to ensure success in the marketplace. It is essential to understand that prototyping and adapting to failures are essential in the development of an MVP.

How to create a successful MVP?

The case of the tourism project in Colombia is an excellent example of how to create a successful MVP. Rigorous field research was conducted, identifying opportunities to transform the concept of tourism into a wellness experience. Therefore, a mock brochure was designed, as if it were a travel brochure, and presented to different users to gauge their interest. This approach allowed collecting valuable feedback that helped the client to pivot the tourism concept and adjust the user experience. Key steps in creating an MVP include:

1. Field research: Identify market opportunities and needs.
2. Prototype development: Create simulations close to a real product.
3. User validation: Gather feedback and potential purchase decisions.
4. Product fine-tuning: Based on feedback to refine the offering.

What other ways are there to validate an MVP?

Additionally, other ways to validate an MVP are mentioned. For example, edited videos and brochures were used to convince customers about the new tourism concept. The purpose of these strategies is to reinforce the perception that the product is real and attractive, which is crucial to obtain an authentic response from users. Validating an MVP can involve:

• Promotional videos: Using visual material to simulate the product experience.
• Testing in real installations: Integrating the product into a user's everyday space.
• Interviews and surveys: Understand preferences, desired functionality, and motivations.

What mistakes and learnings can be expected when creating an MVP?

When developing an MVP, it is to be expected to encounter errors necessary for learning and improvement. An example is the food and beverage prototype, where it was discovered that packaging should be biodegradable through user feedback. In addition, it was found that users preferred to receive information via WhatsApp or email rather than printed brochures. Key learnings may include:

• Ergonomics and sustainability: tailoring the product to environmental preferences.
• Efficient communication methods: Choosing convenient platforms for the user.
• Continuous iteration: Adapt and refine according to constant user feedback.

What are minimum friendly products and how do they differ from MVP?

Minimal friendly products such as the Minimum Friendly Product (MAP) are relevant in highly competitive markets. They are not only intended to be functional, but are also intended to be highly desirable and loved by consumers. Although they may seem like new terms, they are closely linked to the concept of an MVP, but with a focus on achieving products that excite and capture attention from the start. Examples include:

• Minimum Loveable Product (MLP): An MVP that seeks to emotionally captivate the user.
• Minimum Marketable Product (MMP): Prioritization of features for an effective market launch.
• Magic and Money Strategy: Bringing a touch of innovation that makes the potential customer fall in love.

This approach demonstrates that an effective MVP not only meets minimum functionality, but also succeeds in winning over its target market, ensuring its long-term viability and success. This process continues to iterate, allowing a constant evolution of the product based on real user impressions and experiences.