Introducci贸n al curso
Qu茅 aprender谩s sobre las pruebas de usabilidad
Glosario sobre pruebas de usabilidad
Pruebas de usabilidad
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Pruebas de usabilidad sobre una interfaz de Smart TV
Entrevista: Smart TV
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When it comes to improving usability in entertainment platforms, especially in Smart TV interfaces, there are several fundamental techniques that every researcher and designer should consider. Here we analyze the case of the agency PuntoLab, which worked on improving an entertainment platform facing significant challenges. This experience teaches us a lot about how to conduct effective usability evaluations.
Platform users were not finding what they were looking for, which generated frustration and visible dissatisfaction in social networks and customer service centers. There were complaints about the information architecture and problems such as the inability to find popular series. In addition, the payment system had recurring failures. All this reflected a mismatch between users' expectations and what the platform offered, resulting in a highly unsatisfactory experience.
To address these problems, PuntoLab decided to involve regular users of entertainment platforms in usability testing. Through various techniques, they sought to identify existing problems and understand actual user behavior. These techniques included:
Through these techniques, PuntoLab discovered the critical points that needed urgent improvement. They detected problems such as incompatibility with common TV models, which generated significant access barriers. It also became evident that the login process required significant adjustments, and the need to redesign the information structure emerged.
The experience at PuntoLab showed that adjusting the platform to support more TVs and modifying the login process significantly improved the usability experience. However, one of the most surprising findings was the reluctance of users to switch platforms, demonstrating a loyalty despite persistent problems.
The PuntoLab case emphasizes the relevance of conducting thorough usability evaluations and understanding that mass consumer platforms must be accessible and easy to use for the general public. It's not just about how the product works, but how it fits into the daily lives of its users.
Involving interns in the testing process was also vital. Their direct involvement allowed them to understand first-hand the user's difficulties, paving the way for more accurate and effective improvements.
Exploring and applying these techniques not only helps in identifying bugs, but also provides a solid foundation for more user-centered design. In the end, usability is not just a goal, but an essential component of the success of any digital platform.
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