Which is better for my online store: SaaS platforms or custom development?
When making the leap into the world of e-commerce, choosing the right software can make a big difference to the success of your online store. This is where SaaS (Software as a Service) platforms and custom development come into play. Each option has its own features and benefits that can best suit different types of businesses. How do you know which is the best choice for you?
What are SaaS platforms and how do they work?
SaaS platforms are an increasingly popular choice for entrepreneurs looking for a quick and easy way to create their online stores. These services provide a one-stop solution that frees you from the heavy burden of managing server infrastructure and the complexities of web development. In addition, many of these platforms already feature:
- Pre-configured functionality for product uploads.
- Integration with multiple payment platforms.
- Tools specifically designed to focus directly on sales.
The simplicity and efficiency of SaaS platforms make them the ideal choice for those who do not have the technical knowledge or time to develop a website from scratch.
What is custom development?
Custom development is defined by the complete customization of the site, using frameworks or libraries that have all the functionalities of an eCommerce. However, this option requires additional effort, since it is necessary to:
- Create and manage the server infrastructure.
- Design every aspect of the website interface.
Although it is more arduous, custom development offers the advantage of total control and greater flexibility to tailor the site completely to the specific needs of the business.
How does the MVP influence the choice of software?
Regardless of the choice between a SaaS platform and custom development, both approaches allow the creation of a Minimum Viable Product (MVP). An MVP is a preliminary version of the product that includes only the essential functionalities to launch it to the market and get feedback from real users. This not only helps to refine the business model, but is also crucial for developing effective marketing strategies.
Decisions about whether to use SaaS platforms or custom development should be aligned with the long-term goals of your business. Reflect on who will manage the technical burden, what your customization goals are, and to what extent you want (or need) to be independent of external platforms. In the end, both models offer the possibility to adapt your store to the needs of the market and take the first step towards e-commerce success.
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