Preguntas clave a nuestros usuarios

How to start researching correctly through key questions?

Starting an effective research requires asking accurate and key questions to our customers. This is crucial to fill information gaps. These customers include both "founders" and early adopters. The idea is to clarify any unanswered questions or areas from the initial brief and, at the same time, to explore new information that may emerge as we delve deeper into the project.

What to ask about the users?

The first step is to understand who the users are and why they are interested in the product or service in question. For example, in the case of a project focused on sweet potatoes, it would be important to know who these potential users are and their reasons for being interested in it. If our "founders" do not have this information, it is essential to engage in conversations with potential users to complete this part of the puzzle.

How do brands reflect user trust?

It is essential that brands convey trust to their users. You should question why the brand reflects the values you want customers to perceive and what elements are essential to establish that trust. A good example is to link common visual elements, such as the colors associated with branding, with more abstract aspects such as the perception of security that a digital currency might have.

How do you identify the right references and determine the project objectives?

Understanding what inspires our clients is also essential. The references they give us may include websites, logos, and communication styles that deserve further investigation to ensure they meet the client's expectations.

How do you determine the main goal of a project?

A crucial point in any project is to define its main goal. The key is to be able to quantify actions and design strategies based on that goal, be it maximizing visibility, sales, or building trust through subscription models. This implies not only aligning with the customer's desire, but also with the market's expectations.

How to attract the necessary target traffic?

To attract users, clear strategies are needed that could include efforts on Instagram and Facebook Ads. Any project, no matter how innovative, needs a well-defined traffic source to attract potential users. Identifying where and how those users will be reached is a question that should not be overlooked.

How to validate the proposal with user interviews?

Finally, it is vital to talk to real users to validate the project hypotheses. In this way, direct feedback is obtained that can confirm or question the direction in which the project is headed. Structured casual conversations with relevant groups are a powerful tool for examining market acceptance. For example, in the context of Bitcoin, people in the technology field can offer critical perspectives on the use of such currencies in their daily transactions.

How to overcome market challenges?

Through interviews, you can better understand product positioning within the market and challenges such as common distrust or competition with established platforms like CoinMarketCap. Thus, it is essential to identify how you can differentiate yourself and offer unique value, which can be the basis of the strategy for project success.