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Curso de Uso y Manejo del Color

Fundamentos del color

Todo lo que aprenderás sobre cómo usar el color

¿Cómo funciona el color? Ciencia y Física

Decodificando el círculo cromatico

Cada color en su lugar: matiz, saturación y luminosidad

¿Cómo hablar con fluidez el lenguaje del color?

Quiz: Fundamentos del color

Uso del color: Crear balance y Armonía

Interacción de colores: armonía cromática

Experimenta con colores básicos

Experimenta con luminosidad y saturación

Experimenta con la temperatura del color

¿Cómo se relacionan los colores?

El arte de la comunicación Cromática

¿Qué es la psicología del color?

Expresa emociones con color

¡Más emociones y más colores!

Cuenta historias con color

Quiz: El arte de la comunicación Cromática

El Branding y el Color

Usa el color para crear productos irresistibles

Diseña estrategias para tu audiencia

Define personalidades cromáticas

Escoge tus atributos de marca

Sé diferente desde el color

Quiz: El Branding y el Color

Diseño de paletas de color

Diseña tu mapa de inspiración

Diseña tu propia paleta

Paleta de color a prueba de balas

Afina contraste, luz y armonía en tu paleta de color

Herramientas para trabajar con color digital

¿Cómo usar una pantonera y Adobe Color?

Realiza tu último chequeo cromático

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Resources

How to apply color theory in your creative projects?

Working with color is not just a matter of aesthetics, but a strategic process that can transform your creative projects. To achieve this, you need a set of tools and guidelines that allow you to navigate the vast world of color. Here's a complete guide to effectively applying color theory to your projects, from choosing the right hue to creating a cohesive visual narrative.

What dimensions of color should you consider?

Color, like any other design element, has several dimensions that affect its perception and application:

Clarity and depth: look at whether the color is light or deep. Clarity refers to how bright or subdued a color can be, while depth relates to its intensity and saturation.
Opacity and brightness: A color can be opaque or bright. Opaque colors tend to convey stability and seriousness, while bright colors attract attention and convey energy.

How to select the right color harmonies?

Understanding color harmonies will allow you to create visually pleasing and consistent combinations.

Monochromatic: Use variations of the same hue to achieve a subtle and elegant design.
Complementary: Combine opposite colors in the chromatic circle to create contrast and dynamism.
Triad: Select three equidistant colors in the chromatic circle to obtain a vibrant balance.
Analogous: Use adjacent colors that offer a smooth, harmonious transition.

What is the importance of color temperature?

Color temperature affects the emotional atmosphere of your work:

Cool colors: blues and greens that convey calm and tranquility.
Warm colors: Reds and yellows evoke energy and warmth.
Relative: Consider the influence of the environment and lighting on color perception.

What types of contrast can you use?

Contrast is essential to guide the viewer's attention and create emphasis:

Hue: Contrast between different colors to highlight major elements.
Saturation: Use varying degrees of saturation to add interest.
Warm and cool: Using warm versus cool colors can create an attractive tension that highlights certain points of your project.

How to communicate effectively with color?

Color is a powerful means of visual communication. Evaluate the message the colors you choose convey and make sure they reinforce the story you want to tell. Colors not only influence emotions, but also communicate cultural and contextual meanings that can support or challenge your visual storytelling.

What else should you do after learning how to apply color?

After mastering color techniques, it's time to put your knowledge into practice. Here are some recommendations:

Experiment: Always try different combinations and observe the results. The process of experimentation is crucial in the world of color.
Share your process: Keep a record of your experiments and share them in communities or platforms that allow the exchange of ideas. This not only helps you receive feedback, but also enriches your experience by learning from others.
Keep learning: Color theory is just the beginning. The world of design is vast, interconnected and constantly evolving. Stay current and keep developing your skills.

Exploring color means going on a never-ending journey of creativity and learning, enhancing your ability to communicate visually. With these tools at your disposal, it's time to create!

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user_deleted_904166

5 years ago

Decidí tomar este curso por que siempre me ha fallado la teoría del color, por mas que estudiaba muchas veces nunca lograba darle al clavo a esa paleta o a esa gama, siempre todo quedaba en mi cabeza y contadas veces pude expresar el color que quería, gracias, de verdad muchas gracias por ayudarme a crear mi primera paleta de colores, es un logro mas grande del que parece.

Aunque es posible que termine descartando el azul de la derecha :3

Lynette H.