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Curso de Inglés para Marketing

Curso de Inglés para Marketing

Ana Karina González

Ana Karina González

Reciprocity, Social Proof and Consistency


Discover the Six Principles of Marketing Persuasion. Honestly influencing clients in a positive and ethical way.

Challenge: Document a marketing campaign presentation performed in the past or soon to be presented. Identify the persuasive techniques applied (in case you previously presented the campaign) or the ones you consider should be applied (in case you will present in the near future). Autoanalysis: What you did good? What can you improve? What learning opportunities can you identify? What will you definitely replicate?

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The book that the teacher mentions is this

Principles for persuasion

     1 Reciprocity
           We feel obligated to repay what we have to given.
     2 Social Proof
           We need to listen / Set a good exaple.
     3 Commitment and consistency
           We try to stay true to our commitments.


   Commitment = Compromiso

¡Be genuine!

I would implement the following:

  • create a logo that represents honestly, ecology and originality
  • Show on social media networks how we will solve a problem or a necessity
  • Offering a Free trial.
  1. Reciprocity: We feel in debt that we need to get back. We feel obligated to repay what we have been given.
  2. Social proof: Whenever we don’t know what to do, what to think, we appeal to social circles because we need others.
    We follow the example that we see in others.
  3. Commitment & consistency: Reliability, integrity, sincerity, responsibility, valuable social trait, personal and intellectual strength trust worthliness.

I totally agree, commitment and consistency could establish a solid brand

"we like to do things for people we like"

Amazing class. I love the focus on the ethical aspecs of what we do in marketing 😃

Nice examples of reciprocity btw

Consistency is a valuable social trait, I strongly agree with that

  • Reciprocity
  • Social proof
  • Consistency