The book that the teacher mentions is this
Marketing a Project or Product
Vocabulary: Marketing a Product
Effective Brainstorming Sessions
Participating in Brainstorming Sessions
Eventos semanales de English Academy
Group Dynamics and Roles
Agreeing and Disagreeing
Quiz: Marketing a Project or Product
Vocabulary: Product Perception
Market Research: Writing Surveys
Quiz: Product Perception
Perception in Visual Communication
Concise Language for Social Media Marketing
Vocabulary: Persuasive Techniques
Reciprocity, Social Proof and Consistency
Liking, Authority, and Scarcity
Quiz: Persuasive Techniques
Preparing your presentation: Guidelines and Recommendations
Presenting in English: Strategies for the Non-Native Speaker
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Discover the Six Principles of Marketing Persuasion. Honestly influencing clients in a positive and ethical way.
Challenge: Document a marketing campaign presentation performed in the past or soon to be presented. Identify the persuasive techniques applied (in case you previously presented the campaign) or the ones you consider should be applied (in case you will present in the near future). Autoanalysis: What you did good? What can you improve? What learning opportunities can you identify? What will you definitely replicate?
1 Reciprocity We feel obligated to repay what we have to given. 2 Social Proof We need to listen / Set a good exaple. 3 Commitment and consistency We try to stay true to our commitments.
Commitment = Compromiso
I would implement the following:
I totally agree, commitment and consistency could establish a solid brand
"we like to do things for people we like"
Amazing class. I love the focus on the ethical aspecs of what we do in marketing 😃
Nice examples of reciprocity btw
Consistency is a valuable social trait, I strongly agree with that