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Curso de Inglés para Marketing

Curso de Inglés para Marketing

Ana Karina González

Ana Karina González

Liking, Authority, and Scarcity


Become familiar with Dr. Robert Cialdini’s Principles of Persuasion and learn how to master the art of bringing a scene or emotion to life.
Project: Search for metaphors in your life. (They live everywhere: advertisements, labels, newspapers, magazines, YouTube, blogs, books, songs, even everyday conversation.)
Make a list of the metaphors you find.
Share your favorite one and tell us “How does this metaphor relate to the 6 Principles of Influence?”

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Persuasive Techniques

  4 Liking
      We like to do things for people who like us.
  5 Authority
      We defer to the expertise of those who know more.
  6 Scarcity
      We want more of what we can not have.


  Liking = Gusto
  Scarcity = Escasez
  Acquire = Adquirir
  Undergo = Someterse
  Treatment = Tratamiento
  Defer = Aplazar
  Research = Investigar / Invetigación
  Anxious = Ansiosa (o)
  Pumpkin = Calabaza

I bought the Platzi subscription in a Short Time Promotion jajajaja

" I know it’s hard to find a piece of mind, You can’t ride two horses at the same time “
” Un abuelo dijo : Estudia hijo que un lapiz pesa menos que una tabla "
“Es mucho más agradable hacer discos que tocadiscos” B.Gates

Ana are you saying that marketing is manipulating me to buy their products?

I share with you this infographic.

I didn’t know what clearance means.

clearance sale : a sale in which prices are lowered in order to sell things quickly and make room for new items.

The treasures of this course: theses principles… 👏🏼👏🏼👏🏼

  • Liking
  • Authority
  • Scarcity

This and the last class were the ones I like the most up until now