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Curso de Inglés para Marketing

Curso de Inglés para Marketing

Ana Karina González

Ana Karina González

Liking, Authority, and Scarcity

15/19
Recursos

Become familiar with Dr. Robert Cialdini’s Principles of Persuasion and learn how to master the art of bringing a scene or emotion to life.
Project: Search for metaphors in your life. (They live everywhere: advertisements, labels, newspapers, magazines, YouTube, blogs, books, songs, even everyday conversation.)
Make a list of the metaphors you find.
Share your favorite one and tell us “How does this metaphor relate to the 6 Principles of Influence?”

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Persuasive Techniques

  4 Liking
      We like to do things for people who like us.
  5 Authority
      We defer to the expertise of those who know more.
  6 Scarcity
      We want more of what we can not have.

Glossary

  Liking = Gusto
  Scarcity = Escasez
  Acquire = Adquirir
  Undergo = Someterse
  Treatment = Tratamiento
  Defer = Aplazar
  Research = Investigar / Invetigación
  Anxious = Ansiosa (o)
  Pumpkin = Calabaza

I bought the Platzi subscription in a Short Time Promotion jajajaja

" I know it’s hard to find a piece of mind, You can’t ride two horses at the same time “
” Un abuelo dijo : Estudia hijo que un lapiz pesa menos que una tabla "
“Es mucho más agradable hacer discos que tocadiscos” B.Gates

Ana are you saying that marketing is manipulating me to buy their products?

I share with you this infographic.

I didn’t know what clearance means.

clearance sale : a sale in which prices are lowered in order to sell things quickly and make room for new items.

The treasures of this course: theses principles… 👏🏼👏🏼👏🏼

  • Liking
  • Authority
  • Scarcity

This and the last class were the ones I like the most up until now