Ventajas de la investigación de usuarios

How to create financial products from scratch with user research?

Creating financial products from scratch is a challenge that can be successfully addressed through user research combined with human-centered design. Jorge Montiel takes us through a case where Design Thinking plays a crucial role. This approach explores how getting to know users deeply can lead to the development of innovative solutions that meet their needs and expectations, from conception to product launch.

• Research processes involved:
  • Initial research to identify unmet needs.
  • Use of interviews and focus groups to obtain qualitative feedback.
  • Prototyping for testing and continuous improvement.

How to measure value propositions with user research?

Measuring value propositions is fundamental to ensure that the products or services offered really bring a perceived benefit to users. Another case presented by Jorge Montiel details how research is used to evaluate and improve such propositions.

• Methodologies used:
  • Satisfaction surveys and in-depth interviews.
  • Value perception testing through quantitative and qualitative methods.
  • Comparative analysis with competing products.

How to integrate research into agile design models?

Adapting user research to agile models is a challenge present in many design and development environments. Gaby Villegas and Mario Avila explore a case on agile payment systems, showing how research can be harmoniously integrated with scrum and other agile approaches.

• Techniques used:
  • Rapid research sprints for continuous validation.
  • Integration of user feedback into each development iteration.
  • Collaboration tools that facilitate information flow.

How is user research conducted in indigenous communities?

Working with indigenous communities requires a sensitive and adaptive approach. Erika Martinez and Agustin Gonzalez share their experience, highlighting the importance of deep cultural understanding and research methods tailored to these contexts.

• Considerations and techniques:
  • Respect for local traditions and cultures.
  • Participatory approaches involving community members.
  • Use of communication methods appropriate to specific contexts.

How to adapt credit contracting experiences to different contexts in Latin America?

Credit contracting experiences vary significantly across Latin America, and adaptability is key. This involves understanding the cultural and economic nuances of each region to deliver relevant and effective solutions.

• Key issues:
  • Study of country-specific economic and legal factors.
  • Customization of communication and processes according to user profile.
  • Localization strategies for interfaces and services offered.

What are the tips for researching sensitive aspects of people?

Raquel Suarez and Carla address the complexity of investigating sensitive aspects of people's lives, with the aim of collecting valuable insights without invading privacy or causing discomfort.

• Practical tips:
  • Establish trust from the first contact.
  • Use interview techniques that avoid direct questions.
  • Guarantee anonymity and confidentiality of participants.

What role do NGOs play in motivating people to donate?

The last of the cases presented highlights the impact of NGOs in encouraging donations. Understanding the motivations behind altruistic actions is crucial to designing effective campaigns that inspire and engage potential donors.

• Keys to success:
  • Impactful communication that highlights the direct effect of donations.
  • Personal stories and testimonials that generate an emotional connection.
  • Transparency in the use of funds to ensure donor confidence.

This course offers a great opportunity to learn from real cases and understand how user research can be applied in various situations. We invite you to get involved, learn and share your experiences, joining a community that values both knowledge and continuous learning. Don't forget to leave your questions and comments in the Platzi forum!