Lo que aprenderás sobre GCP para ecommerce

How is retail changing into the new normal?

The Google Cloud course for retail and e-commerce is here to revolutionize learning the tools that will transform your business. Google Cloud's team of customer engineers in Mexico has developed this comprehensive course so you can improve your skills and take your e-commerce to the next level. As the health contingency has accelerated the change in consumer habits, the modernization of retail platforms has become paramount.

With the new normal, telecommuting and online shopping has changed some of our needs and preferences. This has driven e-commerce, which is already positioning itself as a must-have avenue for future sales. Changes in delivery methods, which seek to minimize physical contact, have meant that companies must adapt quickly.

What challenges do retail companies face?

• Outdated platforms: Many companies still rely on turnkey platforms that have not been sufficiently modernized to meet today's e-commerce demands.
• Technical debt: Failure to implement new technologies due to costly licensing and administrative maintenance can create technical debt that slows progress.
• Zero-friction shopping: Consumers want hassle-free shopping experiences, which demands intelligent search engines, personalized recommendations and minimal page load times.

What is the impact of contingency on e-commerce?

The health contingency has been a catalyst for years of expected change in the retail sector. Mercado Libre statistics reveal a significant increase in new customers during the first months of the pandemic, which reaffirms the growth of e-commerce. HSBC analysts anticipate that e-commerce will account for up to 25% of total purchases within a decade. This trend is accelerating changes that, under normal conditions, would have taken much longer.

Why is modernization in retail crucial?

The retail sector operates on tight profit margins, forcing it to prioritize efficiency and automation in order to scale and adapt to change quickly. A State of DevOps report by Accelerate revealed that retail companies lead in efficient DevOps practices. Excellence in these processes is not just a luxury, but a vital necessity for retail companies to survive.

How to prepare for seasonal demand peaks?

Events such as Black Friday, Buen Fin or Hot Sale are critical moments for retailers, which can define the success or failure of their fiscal year. Adapting to these demands by improving the operation and delivery of software ensures that companies can withstand these demand peaks without disruption.

What's Next?

In the next module, we will explore the most important stages of a successful retail project. We will analyze development cycles with an MLOps approach and address the creation of a customer lifetime value model to maximize your sales potential. Keep learning with us and take your e-commerce to new horizons.

Continue to explore, adapt and overcome the challenges of modern retail with the tools and knowledge that this Google Cloud course will provide you.