Retail Store en Google Cloud Platform

1

Lo que aprenderás sobre GCP para ecommerce

2

Etapas clave y MLOps

3

Arquitectura de alto nivel

4

Tour de la aplicación de retail

5

Backend as a Service y modelo de seguridad

6

Introducción al proyecto

7

Medición de interacciones

8

Setup de Google Tag Manager

9

Etiquetando con Google Tag Manager

10

Etiquetas relevantes para CLV

11

Integración con servicios

Exposición de servicios con Apigee

12

Servicios expuestos con APIs

13

¿Qué son las APIs?

14

Apigee

15

Creación de tu primer API Proxy en Apigee

16

Administración de APIs con Apigee

17

Creando un portal de desarrolladores

18

Interactuando con el portal de desarrolladores

19

Insights to Actions

Generación de modelos AI/ML

20

Machine Learning con datos estructurados

21

BigQuery para modelos de Forecasting y LTV

22

Bigquery ML - Manos a la Obra

23

Auto ML vs. Bigquery ML

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Consideraciones para entrenar un modelo en BigQueryML

25

Entrenamiento del modelo en BigQuery ML

26

Cómo exportar modelos hechos en BQML

27

Exportando un modelo hecho con BQML

Consumo de servicios de AI/ML

28

Cómputo Serverless y Contenedores

29

¿Qué es Kubernetes?

30

Consumo de modelos ML mediante BigQuery API

31

Almacenamiento de predicciones

32

Ejecución de predicciones y persistencia

33

Despliegue continuo con Cloud Run

34

Ejecución de despliegue con Cloud Run

35

Escalamiento de servicios en Cloud Run

36

AuthN y AuthZ con Cloud Run

Google Marketing Platform

37

Análisis de las predicciones

38

Segmentamos nuestras Predicciones

39

Caso práctico para definir tu estrategia de activación

40

Generemos nuestros modelos en la plataforma

41

Segmentamos nuestras audiencias en BigQuery

42

Carga tus audiencias y conecta tu medio de activación

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Lo que aprenderás sobre GCP para ecommerce

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Transcript

How is retail changing into the new normal?

The Google Cloud course for retail and e-commerce is here to revolutionize learning the tools that will transform your business. Google Cloud's team of customer engineers in Mexico has developed this comprehensive course so you can improve your skills and take your e-commerce to the next level. As the health contingency has accelerated the change in consumer habits, the modernization of retail platforms has become paramount.

With the new normal, telecommuting and online shopping has changed some of our needs and preferences. This has driven e-commerce, which is already positioning itself as a must-have avenue for future sales. Changes in delivery methods, which seek to minimize physical contact, have meant that companies must adapt quickly.

What challenges do retail companies face?

  • Outdated platforms: Many companies still rely on turnkey platforms that have not been sufficiently modernized to meet today's e-commerce demands.
  • Technical debt: Failure to implement new technologies due to costly licensing and administrative maintenance can create technical debt that slows progress.
  • Zero-friction shopping: Consumers want hassle-free shopping experiences, which demands intelligent search engines, personalized recommendations and minimal page load times.

What is the impact of contingency on e-commerce?

The health contingency has been a catalyst for years of expected change in the retail sector. Mercado Libre statistics reveal a significant increase in new customers during the first months of the pandemic, which reaffirms the growth of e-commerce. HSBC analysts anticipate that e-commerce will account for up to 25% of total purchases within a decade. This trend is accelerating changes that, under normal conditions, would have taken much longer.

Why is modernization in retail crucial?

The retail sector operates on tight profit margins, forcing it to prioritize efficiency and automation in order to scale and adapt to change quickly. A State of DevOps report by Accelerate revealed that retail companies lead in efficient DevOps practices. Excellence in these processes is not just a luxury, but a vital necessity for retail companies to survive.

How to prepare for seasonal demand peaks?

Events such as Black Friday, Buen Fin or Hot Sale are critical moments for retailers, which can define the success or failure of their fiscal year. Adapting to these demands by improving the operation and delivery of software ensures that companies can withstand these demand peaks without disruption.

What's Next?

In the next module, we will explore the most important stages of a successful retail project. We will analyze development cycles with an MLOps approach and address the creation of a customer lifetime value model to maximize your sales potential. Keep learning with us and take your e-commerce to new horizons.

Continue to explore, adapt and overcome the challenges of modern retail with the tools and knowledge that this Google Cloud course will provide you.

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#TeamGCP ahora vamos a crear un e-commerce

💚

no hay boton de like aun, pero hay corazoncito verde 🚀

Vamos con todo en este curso! #TeamGCP

Muy bien!, parece curso para Zurdos, las diapositivas lado Izquierdo, profesor lado derecho.

Gracias

Excelente! Suena bastante motivador e interesante :3

Muy interesante inicio, arrancando motores

Apenas comienzo en el mundo del desarrollo web, entiéndase apenas tomo cursos de HTML, CSS, JS… habrá algún problema si tomo este curso? yo creo que abrirá mis horizontes de entendimiento y quizá me ayude a orientar mi camino. Les invito a darme su opinión, lo valoraré mucho.
💚

No sabía que teníamos este curso!!! Justo lo que necesitaba.

genial!

Excelente lo estaba esperando este curso

ando emocionado desde el live de hoy 😃 vamos con todo

¡Excelente, lo conseguimos! 🙏🕉️🙏

“En retail si no logras la excelencia tu negocio se muere”

Excelente, empecemos

Buenisimooooooooooo

Quiero un e-commerce 😃

Ufff!!! bastante interesante!

Buenisimo

buenisimo!

Aquí el like!

Ahora viene lo chido jaja

Pablo contagia su buena energía. 👏🏽

Con toda la mejor energía para este curso!!!

Es mi primer curso con el #TeamGCP, a darle con toda! 😄

#TeamGCP 😄 Con muchas ganas de aprender de estos cracks.

Que Cool