Gracias Marisol por el mensaje, estoy desarrollando en paralelo con mi estudio en Platzi una Startup (desde mayo 2020), antes forme 4 empresas y quebré, aún así en 20 años no me he dado por vencido y aquí estoy superandome a mi mismo 🚀
Introducción
Visión general del proceso de colaboración
¿Qué es Innovación Abierta?
Preparando a tu startup para la colaboración: Análisis interior
Primer paso: Identificación de objetivos propios
Checklist organizativo
Análisis inteligente del mercado: conociendo el entorno
Mapeo del ecosistema: ¿con quién colaborar?
Estado de tu startup y potenciales clientes
El ciclo de venta a corporaciones
Colaborar con la corporación: conectar y crecer
Conoce a tu aliado: entendiendo su estrategia
Adaptando el discurso de venta
Conectando con la corporación
Navegando dentro de la corporación
Interiorizando la burocracia
Futuro y conclusiones
El viaje de la colaboración
Crecimiento de la colaboración
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Forging a solid, long-term relationship between startups and corporations can be an arduous but rewarding task. The key is to understand and execute a series of critical steps to ensure the success of the collaboration. This involves conducting a detailed internal and external analysis, getting to know your corporate partner in depth, and always being alert to adapt your strategies and tactics. Let me guide you through this process, sharing lessons learned and some success stories that have resulted from these strategic collaborations.
Internal analysis:
Analyze your environment:
Knowing the organization you want to collaborate with thoroughly is essential. This includes:
From the outset, it is critical to clearly define how success will be viewed and measured. Some aspects to consider include:
Past successes provide a valuable book of lessons learned. Let's explore two inspiring examples:
Sphero, a spherical robot startup, managed to capture the attention of Disney, a leader in the entertainment industry, through the Disney Accelerator program. The opportunity arose when Disney needed an innovative toy for its Star Wars release, BB-8, a challenge to which Sphero was able to contribute its technology. The key was that both parties were able to identify and take advantage of this unique opportunity based on a specific need.
OpenPay began its journey as a startup developing innovative payment methods in Mexico. Its focus on practical solutions for incorporating cash into digital transactions caught BBVA's attention. The acquisition of OpenPay by BBVA shows how a startup can be integrated into a global corporation, thus expanding its initial impact and favoring its geographic growth. This success was possible thanks to the strategic alignment and the added value that OpenPay offered BBVA.
Although the study of successful cases is crucial, it is also crucial to learn from failure. It is important to research the mistakes made by other startups in similar relationships:
Taking failure as an opportunity for growth and learning is crucial in the entrepreneur's journey.
Building successful collaborative relationships not only opens doors to immediate introductions and opportunities, but allows you to lay the groundwork for a future enriched with innovation and cooperation. Proactive, adaptive and resilient, the entrepreneur's journey requires always being at the forefront of learning and growth.
Go ahead, keep training and keep searching for the value that differentiates your organization! Remember that, with effort and collaboration, you will be on your way to realizing future innovations that will benefit your startup and the corporation you choose to partner with.
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Gracias Marisol por el mensaje, estoy desarrollando en paralelo con mi estudio en Platzi una Startup (desde mayo 2020), antes forme 4 empresas y quebré, aún así en 20 años no me he dado por vencido y aquí estoy superandome a mi mismo 🚀
El timing de la conexión entre startups y corporaciones importa! no es lo mismo llegar a atender un reto que llegar a vender sin que la corporación haya identificado la necesidad
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Muy buen resumen del curso, el proceso es iterativo
Excelente curso!!
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