Bonus: GA4

How to migrate from Google Analytics Universal to Google Analytics 4?

If you are looking for how to upgrade from Google Analytics Universal to its latest version, GA 4, you are in the right place. Upgrading is essential to keep your data tracking current and prepared for the future, since Google is clear that this new version is the one that will reign in the market. Here we explain how to do it in a simple and step-by-step way.

How to create a new property in Google Analytics 4?

The first step to migrate to GA 4 is to create a new property. This process is quite intuitive:

1. Log in to your current Google Analytics account: from your Universal Analytics property, go to the admin section.
2. Use the GA 4 Setup Assistant: Click on "I want to create a new property".
3. Property creation: Select "Create Property" and you will automatically have a new GA 4 property created.

How to install tags for data tracking?

Once you have created the property, it is essential to set up event tracking. Here's how to do it:

1. Access the tag installation section: go to "Tag Installation" and watch the data flow. GA 4 automatically measures visits, scrolls, automatic clicks and more.
2. Define the data flow: Check the data flow and make sure it is measuring what you want, such as site search and downloads.

How do mobile platforms integrate with GA 4?

GA 4 is not just for websites; you can also integrate your mobile apps easily.

• Using Firebase for Android and iOS: If you have apps, make sure you have Firebase set up so you can track your mobile apps in GA 4.

What to do if you don't have a previous integration with Google Analytics?

If you did not previously have an integration set up, don't worry. Here's how to create an account from scratch:

1. Create a new account: Go to the "Create an account" option and give it a relevant name, such as "Platzi GA 4 store".
2. Set up your property: Enter the necessary details such as time region and currency.
3. Define your business goals: Indicate the size of your business and the goals of your website or application.

How to configure Google Tag Manager for GA 4?

Google Tag Manager is a very useful tool to manage tags efficiently. Follow these steps to configure it:

1. Log in to Google Tag Manager: In the Tags section, select "New Tag".
2. Tag Configuration: Choose "Google Analytics GA 4 Configuration".
3. Enable on all pages: Under "Triggering", select "All pages", for full coverage.

How to verify data reception in real time?

Once your tags are configured, you'll want to verify that data is being collected correctly.

• Check in Google Analytics: From the real-time dashboard, see active users and other relevant metrics.
• Multi-device testing: Log into the site or application from different devices (desktop and mobile) to verify proper data collection.

The GA 4 migration process is essential to keep your data tracking up to date and prepare for future changes in Google Analytics properties. Although it will still co-exist with Universal Analytics for a while, GA 4 is the future. Upgrading now will prepare you for what's to come - keep exploring the potential of GA 4 and don't stop learning!