How to maximize the use of LinkedIn's algorithm to stand out?
In the competitive world of professional networks, LinkedIn becomes a powerful tool to position your personal and professional brand. Knowing how LinkedIn's algorithm works becomes an essential asset for those who want to connect, interact and scale on this platform. Let's decipher the secrets that will allow you to get the most out of LinkedIn.
What is the SIP cycle and how does it optimize your profile?
The SIP cycle focuses crucially on three aspects: interaction, timing and segmentation.
- Interaction: Comment, react and connect; the way you engage with other users directly impacts your visibility.
- Interaction time: The duration with which your audience reads and views your content; it is a key indicator for the algorithm.
- Segmentation: Reach the right audience. If you are looking for a job or want to sell, it is vital that you focus on the right audience.
How does LinkedIn evaluate your professional profile?
LinkedIn differentiates between personal and company profiles, evaluating several factors.
- Company profile: Evaluates followers, type of content and user interaction.
- Professional profile: Evaluates contacts, reactions, time zone, content type and followers.
The ideal strategy is to build a publishing schedule adapted to your audience and test with different types of content: texts, articles, documents and videos. This will allow you to identify what type of content generates the most interaction.
Why is it more difficult to viralize from a company profile?
LinkedIn recognizes that the real engine of business is the people behind the companies. That is why posts from personal profiles have a higher viralization potential. Personal professional profiles interact more easily and quickly with other users because of their focus on individuality and humanizing connections.
How does LinkedIn make your posts viral?
The viralization process on LinkedIn has a clear path:
- Initial Sample: When you post, LinkedIn deploys the content to 10% of your contacts.
- Initial reactions: If this small group interacts strongly, the algorithm extends the visibility to 100% of your contacts.
- Scalability: At this point, if interaction continues to be positive, LinkedIn expands your post to an audience outside your immediate network, allowing new people to discover your content.
To calculate the growth rate of a post, simply complete a post and monitor the views. Divide the number of views by the elapsed time to determine how many people are viewing your content per minute. This will help you predict its viral potential.
Implementing these strategies will not only increase your exposure on LinkedIn but also position you as a leader in your area of interest. Explore, experiment and constantly adapt to the dynamics of this platform to achieve your professional goals.
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