- Attraction: Advertising the company through TV advertisements, sponsoring football teams (for example, Liverpool´s T-shirt), and being official sponsor of the UEFA Champions League.
- Search: Different websites, localized to multiple languages, offer the possibility to potential customers the opportunity to search for their destination in their mother tongue and/or a language in which they feel comfortable.
- Reviews: Potential customers can see review score of the properties on the search page, and check verified guest reviews selecting each property (being able to filter by language).
- Decision: Apart from the reviews, there are filters, photos, maps and descriptions to provide potential customers as much information as possible.
- Purchase: In majority of the properties, customers have the option to choose either to pay directly at the property or at the property.
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