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1 Días
8 Hrs
16 Min
44 Seg

Qué aprenderás sobre métricas para negocios digitales

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Welcome to the fascinating world of digital business metrics. This course offers you a step-by-step guide to analyze the viability of your digital business idea and maximize its profitability. As an entrepreneur, you have probably already felt the temptation to develop an idea or even started your own business. However, the real challenge lies in knowing the economic feasibility of this idea and projecting its future success.

What are the essential metrics for a digital business?

To properly evaluate a digital business, it is essential to understand and apply certain key metrics that will allow you to measure and improve the performance of your company. Some of the metrics we will analyze include:

  • Conversion Funnel: This model helps you visualize the customer journey from the first point of contact to the final conversion, allowing you to identify where you might be losing potential customers.
  • Lifetime Value (LTV): Calculates the total value a customer will bring to your business over the course of their relationship with you, essential for determining long-term profitability.
  • Customer Acquisition Cost (CAC): Measures how much you are investing to attract a new customer, a key element in managing your marketing spend.
  • Cost per lead: Evaluates the cost of generating a potential contact, essential for optimizing marketing strategies.
  • Net value of users: A difference between the revenue generated per customer and the cost of acquisition, crucial to consider the viability of your business.

Which economic models are fundamental to the analysis?

Metrics analysis will not be complete without having a robust financial context to support your decisions. This is where financial analysis models come into play:

What is the profit and loss statement?

This traditional method provides a static snapshot of the financial health of your business. However, in the context of a startup or early stage business, it can show significant losses due to high levels of investment. Despite these initial negative numbers, it is not necessarily a sign of alarm, as many successful businesses started this way.

How does the Unit Economics study complement?

Unlike the profit and loss statement, Unit Economics focuses on per-consumer analysis. It defines how much value your business gets from each customer in its lifecycle and compares this value to the cost of acquisition. A positive analysis suggests a viable business model, even if you are currently experiencing losses. This long-term perspective has been critical to the success of many international projects.

What role does the financial plan play in business development?

Ultimately, a well-crafted financial plan integrates all of these metrics and models, providing a comprehensive view of your company's financial situation. This document becomes a fundamental tool for making informed decisions and projecting the sustainable growth of your business.

Practical recommendations for your financial approach:

  1. Interpretation of metrics: Learn not only how to calculate, but also how to interpret metrics to make data-driven strategic decisions.
  2. Continuous adjustment: Stay flexible and ready to adjust strategies according to current metrics and projections.
  3. Market research: Gain in-depth knowledge of your niche market to strategically tailor customer acquisition and retention initiatives.

We hope this course motivates you to dig deeper into the financial analysis of your business and encourages you to keep learning. Remember that every step towards better understanding your metrics is a step towards business success - let's start this journey together with enthusiasm and dedication!

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Cuando se tiene una idea de negocio o cuando se emprende en una, es clave saber si esa idea de negocio se puede desarrollar de forma viable y saber que rentabilidad y cuanto dinero se puede sacar.

Para poder analizar este tipo de cosas es importante tener claros algunos conceptos:

  • Embudo de conversión
  • Lifetime Value (LTV)
  • Coste de adquisición de clientes (CAC)
  • CAC Blended
  • Coste por Lead (CPL)
  • Valor neto del usuario (Net LTV)
  • Masa crítica de usuarios (usuarios que se necesitan para empezar a ser rentable)
  • Payback (tiempo que se necesita para recuperar la inversión inicial que se realiza para adquirir un usuario)
  • Plan financiero

Las técnicas o métodos que se usarán en el curso son:

  • Unit economics
  • Cuenta de pérdidas y ganancias (PyG)

Analizaremos una oportunidad de negocio y su viabilidad con las siguientes herramientas:

Embudo de conversión
Lifetime value
Coste de Adquisición CAC
CAC Blended
Coste por Lead
Valor Neto del Usuario (Net LTV)
Masa crítica de usuarios
Payback
Plan Financiero

Análisis de Unit economics nos permitirá hacer un análisis por consumidor.

Si se hace una inversión X para captar un cliente (CAC) cuánto valor podré captar de ese cliente en todo su ciclo de vida y cuál será el valor neto que queda restando (LTV-CAC).
Si el resultado es (+), el proyecto valdrá la pena para ejecutarlo aunque el inicio se este perdiendo dinero.

No hablarán del churn?

Resumen #1

Que bueno!! un curso muy esperado!!

Las métricas son clave para evaluar cómo se va desempeñando, incluso, varios aplican para negocios tradicionales.

Wow!
Sigamos aprendiendo de la mano de los expertos.

Los unit economics son los ingresos directos y los costos asociados con un modelo de negocio particular expresados por unidad. Son vitales en todas las etapas de desarrollo de una startup, pero en ciertas circunstancias como levantar capital de inversionistas resultan mayormente relevantes, ya que todos ellos estarán muy interesados en ver que controlas tus números y que tu negocio ganará dinero por transacción.

Suena muy interesante

Me emociona mucho solo ver el temario. Ya que predomina lo que he aprendido de mi emprendimiento aterrizado en un curso.

Este curso se ve genial, vamos con toda…

genial!

¡Genial empecemos!

Muy Buena introducción

Interesante los dos modelos que mostro Jaume Coll.

Bueno . definitiovamente ser un gerente integral .manejar conocimiento. para aplicarlo en base a los resultaods actuales y a los datos de esto , en realidad nunca vamos a dejar de aprender.

Toda la tematica se ve completa

Con ganas de saber más! Gracias