Reporte de SEO

How to understand and create effective SEO reports?

SEO (search engine optimization) is critical for any business looking to have a solid online presence. It's not just about attracting visitors to your website, but making sure they are the right visitors. Here we guide you through interpreting SEO reports and give you tips on how to optimize relevant traffic to your website.

Where does SEO data come from?

To understand your SEO metrics, Google Search Console is an indispensable tool. This free platform allows you to analyze how your website is ranking on search engines and is the primary source of data for Google Data Studio. Here, reports are structured in a technical way, as taught in the Google Data Studio course at Platzi.

Why relevant traffic is essential?

A common mistake is to focus on getting a large volume of traffic without considering its relevance. It is crucial to attract visitors that have a high probability of converting into customers. For example, PorterMetrics initially focused on high-volume keywords that did not generate conversions due to the low commercial intent of the traffic obtained.

The lesson here is clear: prioritize quality over quantity. Optimize for searches with high commercial intent, as these searches tend to have a higher probability of generating conversions.

How to improve positioning through content?

• Extensive and comprehensive content: Creating complete and detailed articles can help you rank better in Google. Answering all questions related to a topic increases the relevance of your content.

• Website structure: It is not only the content that matters but how it is structured. For example, child pages that link to a main page can improve the visibility of that main page in search engines.

• Links in the footer: Group links to important pages in the footer of your website. This helps all the pages of your site to link to the desired keyword, increasing its relevance and potential to rank better.

How to analyze trends in SEO reports?

When you work with Google Data Studio, time series show you how traffic has evolved over time. We recommend viewing these trends by weeks rather than days, which gives you a better perspective on long-term trends and variations during events such as Black Friday, which often generate spikes in commercial intent.

How to identify SEO improvement opportunities?

Analyzing the pages that generate the most traffic allows you to check if they are aligned with your business objectives. It is also important to distinguish between commercial and informational intent searches to prioritize the content and keywords that will really add value.

• Commercial vs. informational intent: Make sure your content effectively addresses both types of searches. For example, someone searching for "Facebook Ads connector for Google Data Studio" may be ready to make a purchase, while "how to run reports in Google Data Studio" may attract potential customers who are still in the research phase.

What is the impact of SEO on startup growth?

For startups, SEO is a long-term strategy that can be very beneficial once the product market fit is found. Although it takes time to see results, SEO reduces the cost of customer acquisition as organic traffic increases.

SEO is an investment that pays off in the long run, decreasing the need to rely exclusively on paid advertising, which only generates results as long as the investment is maintained. Continue learning about SEO and key metrics such as customer acquisition cost in specialized courses available on Platzi.