We welcome you to the course on how to make a Pitch in English, in this journey we will be accompanied by Professor Santiago Gómez.
What is a Pitch?
A pitch is a speech that explains or convinces our business in a short time to a person or audience, with accurate and relevant information.
Objective of a Pitch
The objective of a Pitch can be summarized in that you are going to convince your audience to be interested in:
- Your product
- Your company
- Yourself
Accurate information
The information that our pitch should contain to be as effective as possible is the following:
- What is it?
- How do we do it?
- Why are we different?
- Team behind it
- Future
Importance of a pitch
Pitching effectively becomes relevant when we have objectives such as:
- Fundraising
- Hiring
- Partnership
- Sales
Fundraising
Fundraising is always going to be needed to drive the actions your startup will take to achieve its mission.
Hiring
If we want to get hired, making a pitch is super useful because in very little time or in very few lines of text we give key information to employers about our dreams.
Collaboration
Creating and running a startup requires an incredible team and the best way to convince human talent to work with us is through a pitch.
Sales
Not only is it enough to have a good product, but your current and potential customers must know about it, for that the pitch is also a very good idea.
Importance of a pitch in English
In addition to everything we can do with a pitch, doing it in English multiplies our opportunities. Clients, collaborators, investors and startup accelerators around the world, such as:
- Ycombinator
- 500 startups
- Magma Partners
- andreessen horowitz
- SEQUOIA
What will you learn in this course?
Tools with which you will be able to create a successful pitch:
- Basic vocabulary for the pitchin English.
- Anatomy of the pitch
- How to create your pitch deck
- Verbal techniques
- Non-verbal techniques
- How to optimize your pitch
Conclusion
In summary, we can say that a pitch is a short speech to convince a certain audience about the potential of our product and it is also useful to collaborate, raise capital and even to get hired.
Contribution created with the contributions of: Danilo H
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