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How can a programming course change your perspective on marketing?

Many marketers still cringe when they hear the words "code" and "data," but that can change. By learning programming, you'll not only lose your fear, but you'll also enter a world where communicating effectively with developers will be a breeze. The goal is to make these skills give you the flexibility to make quick decisions, including installing scripts without relying on the development team. Imagine saving time and resources, all by being an active part of the marketing and technology cycle.

Why lose the fear of code and data?

• Independence and speed: By having a basic knowledge of programming, you can make urgent changes to campaigns without waiting days or weeks for another department to do it.
• Effective collaboration: Understanding development jargon simplifies meetings and improves fluency when communicating with IT professionals.
• Improved decision making: With programming skills, you can analyze results more critically and improve marketing strategy based on tangible data.

How can understanding programming languages strengthen your marketing strategy?

As you gain knowledge about the structure of programming languages and style cascades, you become an essential asset to your team. This means that you will be able to design strategies with a better understanding of your users' digital behavior.

• Resource optimization: Knowing how programming languages work allows you to customize tools and scripts, adapting them to the specific needs of your campaigns.
• Stronger strategies: A marketer who understands how to integrate digital tools with the overall strategy creates more coherent and successful projects.
• Speed in implementation: Coordinating and working closely with the development team translates into campaigns that are born and transformed at the speed of today's market.

How is this course based on the three-sixty model structured and beneficial?

This programming course for marketers is structured around an integral model that considers three fundamental pillars: marketing, product and customer service. This approach provides a holistic view that allows you to improve not only your technical skills, but also the way you approach the challenges of any digital marketing strategy:

• Marketing: Primarily, it facilitates you to create and fine-tune campaigns using a deep understanding of digitalization tools.
• Product: The course gives you the ability to integrate your programming skills into product lifecycles, ensuring that each of your decisions contributes positively.
• Customer Service: Learning programming enables you to use automation and data analytics to improve customer experience and efficiency in communicating with them.

Start your transformation as a marketer and embrace the world of programming to empower your capabilities. Remember that being a marketer of the future is not only about creativity, but also about embracing technology to optimize results and strategies. Let's go to the first class, where we will explore the evolution of digital marketing!