Instalación de eventos

How to set up Facebook Ads events in a simple way?

Starting to measure activity on your website is vital to optimize your Facebook Ads campaigns. The platform offers you intuitive tools to do so without the need for advanced technical skills. Facebook automatically identifies potential events on your page, which simplifies the setup process tremendously. For example, by identifying a 'request' button, you can assign it the 'lead' event, helping you to recognize those who are really interested in your products or services.

Why create custom events?

Creating personalized events goes beyond simple clicks. If you want to know the real impact of specific actions, such as submitting a form, you need more sophisticated settings. By using custom events, you can set specific rules that ensure the user has completed a desired journey on your platform, such as a visit from the quote page to a thank you page. This gives you more accurate data on user interactions with your content.

How to set up custom conversions?

To create custom conversions, you need to follow a few key steps in Facebook Ads:

• Define the conversion type: Start by determining what the target action will be, such as requesting a quote.
• Set the data source: Make sure it's tied to your correct pixel.
• Create clear rules: For example, that the conversion is only considered completed when a user accesses a quote page and then arrives at a thank you page.
• Assign values: You can financially value these actions; for example, assign a value of one hundred pesos to each completed quote.

When to use Facebook's tool and when custom conversions?

Facebook provides two methods for tracking events:

1. Facebook's standard event tool: straightforward, simple and quick to set up. Ideal for those looking for simplicity and speed without getting complicated with additional rules.

2. Custom Conversions: These offer more detailed control and are perfect for those who need in-depth analysis of completed actions on their website.

Tips for optimizing event tracking.

• Test your conversions: Before launching your campaigns, make sure all settings are working properly.
• Monitor and adjust: Make adjustments based on results to optimize the effectiveness of your campaign.
• Seek continuing education: Consider taking specialized courses, such as those offered by the platform, to improve your Facebook Ads skills and keep up to date with the latest trends and techniques.

Mastering the use of events and conversions in Facebook Ads will allow you to maximize the performance of your campaigns, focusing on what really matters: obtaining measurable and sustainable results over time.