¿Por qué me pagan?

What motivates clients to choose our podcast?

Understanding the reasons behind a client's decision to invest in our podcast and not in another is essential. This choice is based on the competitive advantages we offer. These advantages must satisfy a current customer need. Let's imagine that we have a list of our competitive advantages; now we have to examine which of them, or perhaps some not listed, motivates the customer to choose us.

• List of competitive advantages: Review and complete if necessary, considering both short-term (three months) and long-term (three years) advantages.
• Reasons for choice: Think about why a client would gravitate toward your podcast over another when investing.

How do you align your offer with the client's needs?

The key to attracting customers is to connect your offer with a specific customer need. It's like when you're hungry and someone offers food right then and there. To achieve this, it's crucial to identify and understand the audience's needs and present them with how your podcast can solve their problems.

• Example of need: Someone listens to your podcast because they have a specific need, and if you can fulfill that need, they will continue to listen to you.
• Immediate benefit: Make sure your podcast offers a benefit that the customer perceives as immediate and relevant.

How do you identify and satisfy the audience's needs?

To create a successful podcasting business, we must reframe our project as a solution to the audience's problems. Your podcast should offer something that is not only listened to, but that actually solves an identified need of your audience.

• Problem to be solved: Determine clearly what is the problem your podcast is designed to solve.
• Audience impact: If you can impact your audience by meeting their needs, you will see audience growth and, potentially, revenue growth.

Leverage this knowledge to move to the next stage of your venture, with the promise of addressing in the next lesson how to better deliver that solution through your content.