Analytics y appstore

How to interpret your Shopify store data?

Understanding the data your online store generates is crucial to make informed and strategic decisions. Through this analysis, you will be able to optimize your operations and maximize your results. On the Shopify platform, there are sections critical to the success of any business: Home, Orders and, of course, Analytics. Let's explore how you can use this data effectively.

Why is general analytics information important?

The analytics section in Shopify shows general information about your store and customer behavior. This is the starting point to learn specifically how your strategies are working. Use this data to understand:

• Total sales: see how much you've sold in a specific period, comparing your progress from when you started to the current point.
• Customer sessions: Evaluate how many visits your store has received, which is crucial to measure the market's interest in your products.
• Conversion rate: A fundamental aspect of e-commerce is the conversion rate. An effective range is between 0.5% and 1.5%, which reflects how well you are converting visits into sales.
• Average ticket: This data helps you design future strategies, optimizing revenue per individual sale.
• Traffic origin: Essential to know if your marketing campaigns are attracting the right audience.

How to use the analytics calendar to see progress?

A valuable tool in Shopify is the analytics calendar, which allows you to observe your store's performance over time. By applying date filters, you can review what has happened since the start of your activities, as in the case study of a learner who started in February and had remarkable growth by May.

1. Load the latest quarterly data: See how sales, sessions and conversions have performed.
2. Evaluate changes or improvements: Detect periods in which certain modifications generated improvements in your results.

What should you look for when customizing reports?

Shopify offers the ability to edit the columns of data you see in your analytics. This customization allows you to focus on:

• Shopping carts: How many people have reached this stage.
• Average visit duration: Analyze how long customers stay on your page.
• Visitor demographics: Know from which city, region or country most visitors come from to better segment your strategies.

In addition, identifying where your audience comes from will help you redefine your buyer persona.

How to evaluate the ROI of your campaigns?

When running advertising campaigns, especially on social networks, you must be able to accurately measure your ROI. The huge graphs or figures you see on superficial platforms often need deeper analysis:

• Compare to Shopify analytics: Get a realistic picture of the revenue those visits are generating.
• Identify user behaviors: See what's really happening with the people accessing your site.

How can the Shopify App Store boost your business?

The Shopify App Store is a powerful tool that offers solutions to improve your store for the long term. Think of it as your mobile app store but focused on e-commerce functionalities. However, it is essential:

• Install them when you have a solid base of operations: it is not recommended to add too many apps before you have concrete sales.
• Select applications based on previous analysis: Make sure these enhancements align with your previously identified goals and needs.

By capitalizing on these analytical tools and data, stores can find a path to success similar to the one explored in the student case. Constantly analyze, adapt, and you will see how the numbers and your retail experience positively transform. Keep learning and adjusting to achieve the success you seek!