How is the worker of the future defined?
In today's fast-paced world of work, the worker of the future emerges as an indispensable entity, adapted to an era dominated by technology and generational diversity. The distinctive characteristics of this new worker not only transform the work environment, but also redefine the way companies must operate to remain competitive. From unlimited access to information to constant updating, this innovative profile is shaping the path to corporate success in the 21st century.
Which generations are influencing today's workplace?
Currently, we coexist in the workplace with five generations:
- The silent
- The baby boomers
- Generation X
- The millennials
- Generation Z or zoomers
This generational coexistence, driven by technology and digitization, has changed the dynamics in how employees relate to each other and to their employers.
What is an iWorker?
The term "iWorker" refers to a versatile employee adapted to the organizational culture who uses digital tools to access information and meet business objectives. This concept is fundamental to today's companies, among which important characteristics include:
- Access to information: The worker of the future handles an unprecedented amount of information.
- Remote work tools: Facilitates work from anywhere in the world.
- Diverse work environments: Participate in teams with expanded cultural and generational diversity.
- New communication channels: Integrate innovative media such as WhatsApp to interact with customers.
- Constant training: Is in a continuous state of learning and adaptation.
How can companies adapt to the worker of the future?
For companies not to fall behind, it is crucial to embrace a change in corporate culture and mindset. A proactive approach includes continuous training for their employees and encouraging every worker to be a "knowledge employee," thus promoting their growth. Here some tips highlighted by Freddy Vega, an expert in organizational culture:
- Grow together: As employees grow, so will the company.
- Foster a culture of continuous learning: Incorporate mechanisms that favor employees' personal and professional growth.
- Adapting to technological change: Create an environment that promotes innovation and acceptance of technological change.
What are some examples of successful corporate adaptation?
Rappi is an excellent example of how companies in Latin America are taking advantage of the possibilities of the worker of the future. Some of their strategies include:
- Culture of innovation: incentivizing improvement proposals and allowing for quick and cheap mistakes.
- Customer feedback: Listening to the customer has enabled the development of products such as Rapi Cash and RappiCard.
- Human talent: Seedbed programs for developers, in collaboration with Platzi.
- Startup mentality: Promotes flexibility, openness to new ideas and team decision-making.
- Pilot testing: Before launching new products, tests are conducted in a controlled environment to evaluate their effectiveness.
By adopting these practices, companies will not only survive, but flourish in a constantly evolving work environment. Becoming an iWorker is an exciting opportunity for any professional who wants to stay relevant and competitive in today's marketplace. Are you ready to be part of this future?
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