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Loyalty programs


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I was working at the WBC Membership Program to engage boxing hard core fans around the globe. I collaborated with visual content to connect boxing with elegance. Of course, this was a risky movement and from the beginning it was slow, but the membership has been well received, for instance, in Eastern Europe and South America.

Of course, keep the fans connected and interested is key to the business

I would create spaces for fans talk among them, but furthermore they have the opportunity to interact with the players like platzi live, of course taking account all the ethics rules