I was working at the WBC Membership Program to engage boxing hard core fans around the globe. I collaborated with visual content to connect boxing with elegance. Of course, this was a risky movement and from the beginning it was slow, but the membership has been well received, for instance, in Eastern Europe and South America.
Warming up
Welcome to Sports Marketing
Sports Marketing vs Traditional Marketing
Brief History of Sports Marketing
Who's the client in Sports Marketing?
Brief History of Sports Marketing: Sponsorships
What is the value of sport as a product?
The importance of Storytelling
Types of Sports Marketing
Sport Organizations
International Federations and Professional Leagues
Clubs and Franchises (Case Studies)
College Sports (Case Studies)
Multi-Property Organizations (Case Studies)
Athletes and Sponsors
Rules and Regulations
Our Most Important Client: The Fan
Why are fans so special and unique?
Loyalty programs
Understanding digital audiences
Prioritizing physical audiences
The Sports Industry
Why is football/soccer the most popular sport in the planet?
American sports set the standard in marketing and innovation
Social and cultural aspects of football/soccer?
What is defined as an Olympic sport?
eSports and Gamification
NFTs
Sports as a political tool
Communications, PR & Media
Masterclass- PR and Media Ops (Gabriel Gabor)
Branding and Brand Awareness
Digital Content and Fan Engagement
Broadcasting and Media Rights
Sporting Events
Planning, Logistics and Management
The Future of Sports
Summary of the Present and Future of Sports
See you soon
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Loyalty programs
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Of course, keep the fans connected and interested is key to the business
* Los "Loyalty programs" o programas de fidelización son estrategias de marketing diseñadas para incentivar la lealtad de los clientes hacia una marca u organización 🎯.
* Estos programas recompensan a los fans o clientes por sus interacciones y compras, creando un sentido de comunidad y exclusividad 🤝.
* Pueden incluir beneficios como descuentos, acceso anticipado a productos, eventos exclusivos y un sistema de puntos que los usuarios pueden acumular 🎁.
* Lo fundamental es que estos programas deben centrarse en hacer que los fans se sientan valorados y parte de una comunidad especial ❤️.
I would create spaces for fans talk among them, but furthermore they have the opportunity to interact with the players like platzi live, of course taking account all the ethics rules
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