Ojalá Win Sports en Colombia entendiera esto
Warming up
Welcome to Sports Marketing
Sports Marketing vs Traditional Marketing
Brief History of Sports Marketing
Who's the client in Sports Marketing?
Brief History of Sports Marketing: Sponsorships
What is the value of sport as a product?
The importance of Storytelling
Types of Sports Marketing
Sport Organizations
International Federations and Professional Leagues
Clubs and Franchises (Case Studies)
College Sports (Case Studies)
Multi-Property Organizations (Case Studies)
Athletes and Sponsors
Rules and Regulations
Our Most Important Client: The Fan
Why are fans so special and unique?
Loyalty programs
Understanding digital audiences
Prioritizing physical audiences
The Sports Industry
Why is football/soccer the most popular sport in the planet?
American sports set the standard in marketing and innovation
Social and cultural aspects of football/soccer?
What is defined as an Olympic sport?
eSports and Gamification
NFTs
Sports as a political tool
Communications, PR & Media
Masterclass- PR and Media Ops (Gabriel Gabor)
Branding and Brand Awareness
Digital Content and Fan Engagement
Broadcasting and Media Rights
Sporting Events
Planning, Logistics and Management
The Future of Sports
Summary of the Present and Future of Sports
See you soon
Realiza tu autoevaluación
No tienes acceso a esta clase
¡Continúa aprendiendo! Únete y comienza a potenciar tu carrera
Aportes 14
Preguntas 0
Ojalá Win Sports en Colombia entendiera esto
I didnt what NBA had done that with copyright. I used to have a Fan Page named 90sFutbol which was banned from twitter, Facebook and Instagram (where I got to have 100 thousand followers organically) just because the copyright of using videos from FIFA.
They dont understand that was a kind of snakcs for all the fans to keep them interested on their ‘meals’.
Hope one day FIFA, PremLeague, LaLiga and all the football broadcasters see the potential of doing something like NBA is doing, even with the risk of getting banned or erased, Ive seen a lot of potential on what people have done with the clips of the matches.
Realmente … la del arbitro me sorprendio… exceletne curso
Isn’t possible to catch a fish if you don’t put some snack in the fishing rod. Free videos are the snack!!!
Nickelodeon and MLS Camera exapmles was amazing. First one very good to impac young audiences and the second one is fantastic fot bran activations, show, and viral content.
The Chiringuito is other great example of innovation in sport marketing
Pónganles micrófonos a los jugadores de fútbol antes de agarrarse a trompadas.
¡Eso sería un hit, literalmente!
Gracias
Las mejores estrategias e innovación las hacen: Los mundiales de futbol donde atraen la atención de los Fans para conectarse con sus jugadores y selecciones.
Los SuperBowls y el juego de las estrellas de la NBA son expertos atraer publico y crear estrategias.
En Colombia hay talento para crear las iniciativas pero las marcas con sus dueños, la pereza de la gente por hacer algo grande y la avaricia de algunos no dejan hacer estas estrategias para fortalecer la relaciona Fans y Deporte.
la de nickelodeon, se nota lo que quieren traer nuevo público y aparte entretener a uno que puede estar perdiendo interés, tambien que pensaron no solo en el fan sino en el hijo o hijos del fan por que si ven el partido acompañado, pueden sentir que están siendo valorados y agregarlos a la comunidad.
That’s right I’ve noticed how advanced American sports are in terms of entertainment for fans and the audience
¿Quieres ver más aportes, preguntas y respuestas de la comunidad?