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Branding and Brand Awareness

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I think #AmorDeAcero by the Pittsburgh Steelers is similar than Somos Locales in some ways.
This course is getting better!!!

EJEMPLOS DE CAMBIO DE ESCUDOS HAY DOS CASOS ACTUALES

NEW ENGLAND REVOLUTION
https://www.revolutionsoccer.net/news/new-england-revolution-unveil-new-crest-and-brand-identity-for-2022-and-beyond
NEW CREST AND BRAND IDENTIFY

NEW LOGO-NEW ENGLAND REVOLUTION
https://www.youtube.com/watch?v=H1avHS-Ie-o

CF MONTREAL ( MONTREAL IMPACT)
https://en.cfmontreal.com/news/montreal-impact-becomes-club-de-foot-montreal
NEW CREST AND BRAND IDENTIFY

NEW LOGO-CF MONTREAL
https://www.youtube.com/watch?v=8GvN7cqgaf0

Sin duda Estados Unidos es el rey del marketing deportivo en cuanto a sus ligas. Cada equipo tiene su propia identidad pero es parte de un universo muy claro (NBA, MLS, NFL, MLB, NHL)

One of the most powerful IF (International Federations) in the world: FINA. They just changed their logo/identity to World Aquatics. In order to include and promote from all aspects of the organization to all the sports they manage.

Chelsea FC is a good example of rebranding t

The rebranding of Manchester City Logo, i though that was marketing move to noticed that was an ancient club with history and not a new club.

I take Leo Prieto’s brand building course here at Platzi and the most significant thing or what I gave the most importance to was: Brands are built over time. Here again I connect with that concept recognizing that branding is a process that takes time.

The brand should go beyond and deeply connect with people