I think #AmorDeAcero by the Pittsburgh Steelers is similar than Somos Locales in some ways.
This course is getting better!!!
Warming up
Welcome to Sports Marketing
Sports Marketing vs Traditional Marketing
Brief History of Sports Marketing
Who's the client in Sports Marketing?
Brief History of Sports Marketing: Sponsorships
What is the value of sport as a product?
The importance of Storytelling
Types of Sports Marketing
Sport Organizations
International Federations and Professional Leagues
Clubs and Franchises (Case Studies)
College Sports (Case Studies)
Multi-Property Organizations (Case Studies)
Athletes and Sponsors
Rules and Regulations
Our Most Important Client: The Fan
Why are fans so special and unique?
Loyalty programs
Understanding digital audiences
Prioritizing physical audiences
The Sports Industry
Why is football/soccer the most popular sport in the planet?
American sports set the standard in marketing and innovation
Social and cultural aspects of football/soccer?
What is defined as an Olympic sport?
eSports and Gamification
NFTs
Sports as a political tool
Communications, PR & Media
Masterclass- PR and Media Ops (Gabriel Gabor)
Branding and Brand Awareness
Digital Content and Fan Engagement
Broadcasting and Media Rights
Sporting Events
Planning, Logistics and Management
The Future of Sports
Summary of the Present and Future of Sports
See you soon
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Aportes 10
Preguntas 1
I think #AmorDeAcero by the Pittsburgh Steelers is similar than Somos Locales in some ways.
This course is getting better!!!
EJEMPLOS DE CAMBIO DE ESCUDOS HAY DOS CASOS ACTUALES
NEW ENGLAND REVOLUTION
https://www.revolutionsoccer.net/news/new-england-revolution-unveil-new-crest-and-brand-identity-for-2022-and-beyond
NEW CREST AND BRAND IDENTIFY
NEW LOGO-NEW ENGLAND REVOLUTION
https://www.youtube.com/watch?v=H1avHS-Ie-o
CF MONTREAL ( MONTREAL IMPACT)
https://en.cfmontreal.com/news/montreal-impact-becomes-club-de-foot-montreal
NEW CREST AND BRAND IDENTIFY
NEW LOGO-CF MONTREAL
https://www.youtube.com/watch?v=8GvN7cqgaf0
Sin duda Estados Unidos es el rey del marketing deportivo en cuanto a sus ligas. Cada equipo tiene su propia identidad pero es parte de un universo muy claro (NBA, MLS, NFL, MLB, NHL)
Chelsea FC is a good example of rebranding t
The rebranding of Manchester City Logo, i though that was marketing move to noticed that was an ancient club with history and not a new club.
I take Leo Prieto’s brand building course here at Platzi and the most significant thing or what I gave the most importance to was: Brands are built over time. Here again I connect with that concept recognizing that branding is a process that takes time.
The brand should go beyond and deeply connect with people
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