Welcome to Sports Marketing

Brief History of Sports Marketing

Who's the client in Sports Marketing?

Brief History of Sports Marketing: Sponsorships

What is the value of sport as a product?

The importance of Storytelling

Types of Sports Marketing

International Federations and Professional Leagues

Clubs and Franchises (Case Studies)

College Sports (Case Studies)

Multi-Property Organizations (Case Studies)

Athletes and Sponsors

Rules and Regulations

Why are fans so special and unique?

Loyalty programs

Understanding digital audiences

Prioritizing physical audiences

Why is football/soccer the most popular sport in the planet?

American sports set the standard in marketing and innovation

Social and cultural aspects of football/soccer?

What is defined as an Olympic sport?

eSports and Gamification

NFTs

Sports as a political tool

Masterclass- PR and Media Ops (Gabriel Gabor)

Branding and Brand Awareness

Digital Content and Fan Engagement

Broadcasting and Media Rights

Planning, Logistics and Management

Summary of the Present and Future of Sports

See you soon