Creatividades para Instagram

How to create creative designs for Instagram?

Entering the world of social media design, especially Instagram, demands not only creativity, but also a clear understanding of the technical specifications that each format requires. This hands-on workshop will show you how to create stunning Instagram creatives, step-by-step and with an expert approach.

What to consider at the beginning of the creation?

One of the first aspects to consider is the frequency of publication. To maintain an active presence on Instagram, it is recommended to post at least twice a week and add a daily story. Make sure you always have this information at hand, as it will be crucial for planning your future content. Consistency and frequency of posts are key to maintaining your audience's interest.

How to create a consistent profile for your brand?

Before diving into the tools, it is essential that your profile image reflects the essence of your brand. In this case, we are talking about the organic juice brand Natural, whose assets such as the logo have been previously worked on in Illustrator. If you want to go deeper into logo creation, specialized courses in Logo Design and Creation or the use of Illustrator can be valuable resources for you.

How to design posts for Instagram grid?

To start designing creatives, Photoshop, a powerful and flexible tool for visual editing, will be used. Two specific formats are highlighted here:

1. Product Creative:

   • Create a 1080 x 1080 canvas in Photoshop, with 150 resolution and RGB color mode.
   • Use quality product images, ensuring that they reflect your brand message.
   • Add visual elements that stand out, such as spots of color, necessary to energize the image.

2. Positioning Creativity:

   • Repeat the process of creating the canvas, this time adding text that highlights the brand's qualities.
   • Combine background images with touches of color and opacity adjustments to enhance the message.

How to use Canva for Instagram Stories?

Canva is an intuitive and accessible tool for creating Stories on Instagram. Follow these steps to work effectively:

• Access and select the Instagram story format.
• Integrate images previously worked on in Photoshop and organize the visual flow into coherent frames.
• Add variety to your storytelling through product recommendations, and make sure your brand logo closes the story properly.

Why is it essential to apply filters and effects?

Filters and layer effects are valuable resources to add depth and contrast to your images. In these creatives, multiply filters were applied to the color layers to allow text and visual elements to stand out, without losing the coherence of the overall design.

What additional resources can be used to improve your design?

Continuous learning is crucial. Don't hesitate to explore other courses or resources on photographic techniques and design tools such as Illustrator or Photoshop. Improving your photography and graphic design skills will strengthen the quality of your creative, helping you to effectively communicate your brand's message.

Take the plunge and create your own Instagram profile using these guidelines, and share your creations in the comments section. Remember that practice and constant learning are your best allies in the world of social media design, so keep exploring and expanding your skills!