¿Qué podemos esperar de nuestro lanzamiento?

What can we expect from a video game launch?

Launching a video game to the world is a moment of utmost importance and excitement, where every detail counts to ensure its success. From promotion to celebrating teamwork, the launch is a unique experience that requires preparation and strategy. This article delves into what to expect and how you can maximize the impact of your launch.

How can we leverage events for the launch?

A successful launch is not only about making the game available to the public, but also about generating an experience that will stick in the memory of attendees. Participating in relevant events can be an excellent strategy to reach a wider audience than you would normally be able to reach.

• Synchronization: Taking advantage of the participation in a large event, such as La Mole in Mexico City, can be the perfect platform for the launch. This not only raises the profile of the game, but also puts it in front of viewers who might not have known about it otherwise.

• Direct interaction: Offering the chance for attendees to try the game on different platforms, such as PC and Nintendo Switch, can increase interest and the likelihood of immediate purchase.

• Merchandising: Selling related items, such as T-shirts, can attract those who are not ready to buy the game, but want to take away a souvenir from the event. This also helps the video game's brand spread even further.

Why is launch day promotion important?

Promotion is crucial to stand out from the multiple games that might be released on the same day. It is vital to differentiate yourself and make sure potential consumers are aware of the launch.

• Visibility: Make sure your game is in front of the right eyes at the right time. Continuous promotion through social media, emails and other advertising media before and during the launch will increase public recognition.

• Purchase incentives: During launch, making physical copies of the game immediately available for purchase can drive spontaneous purchase decisions.

What is the value of celebration at launch?

The culmination of years of effort deserves to be celebrated. Celebrating a launch not only marks the completion of an arduous development period, but also builds team morale.

• Recognition of effort: Celebrating shared success reinforces a sense of accomplishment and camaraderie among team members. It is a time to recognize the challenges overcome and enjoy the end result that is now available to the world.

• Reflection and rest: It is common to feel the accumulated fatigue after the launch. This event also provides an opportunity to evaluate the journey, consider the impact of the game across platforms, and most importantly, realize that rest is necessary and well deserved.

Every aspect of the video game launch counts to ensure not only a strong commercial start but also to leave a lasting mark on the industry and gamers. From interactions at events, to efficient promotion, to a celebration that values the team's efforts, every step counts as an integral part of your game's success.