Motivadores y matriz de audiencias

What are the key motivators in gamification?

Gamification has become a powerful tool for driving motivation, engagement and learning in a variety of contexts. Understanding the motivators underlying players' actions is crucial to designing effective strategies. According to the daisy chain theory of elements, there are ten key motivators that we can use in gamification: challenge, altruism, self-expression, competition, status, fun, curiosity, recognition, self-growth, and reward. Each motivator is activated through specific mechanics and understanding how they work can make all the difference in the effectiveness of your strategy.

How do you select the right game mechanics?

The selection of game mechanics is not only based on what motivates each type of player, but also on matching these mechanics to your audience. Here are some game mechanics according to motivators:

• Challenge: Levels, final bosses, enemies.
• Altruism: Donations, virtual gifts, player-to-player help.
• Self-expression: Avatars, personalized prizes, jokers.
• Competition: Rankings, zero sum, races.
• Status: Status bars, unlocks.
• Fun: Surprises, easter eggs, socialization.
• Curiosity: Hidden levels, clues, mysteries.
• Recognition: Medals, leader boards.
• Self-growth: Progress bars, timelines, encouraging phrases.
• Reward: Points, collections, symbolic or tangible prizes.

The challenge is to match these motivators and their mechanics to the characteristics and preferences of your audience.

How to deeply understand your audience?

Knowing your audience beyond their classification as gamers will allow you to design more effective and personalized strategies. To do this, it is essential to conduct thorough research on potential players. This involves understanding daily habits, digital skills, expectations and desires. An example of bad practice is to assume this knowledge without proper research, which can lead to failures in the implementation of gamified strategies.

What is the audience matrix?

The audience matrix is a vital tool for correlating different dimensions of your users. This matrix allows you to categorize your audience by:

1. Designgenre.
2. Preferredplatforms: digital, analog or a combination.
3. Primarymotivators.

With this analysis, you can highlight what variations you need in your strategy. It is critical to have this information before developing any gamified strategy to ensure it effectively meets user expectations and capabilities.

What questions to ask your target audience?

To gather valuable information and engage your audience effectively, consider asking the following questions:

• What are their day-to-day activities?
• What are your digital skills?
• What motivates them in their free time?
• What platforms or social networks are you on?
• What does he dislike and what does he hope to achieve through gaming?
• How can your strategy help him achieve his goals?

This approach will allow your gamified strategies to not only capture the attention of your audience, but also connect deeply with their interests and daily habits.

By applying these principles, you will be able to create valuable and engaging gamified experiences, strengthening the bond between the user and the game. Don't hesitate to keep exploring the world of gamification to find the best strategies to transform your players' experience!