Bases para diseñar una landing

What is the design strategy in no-code projects?

Starting a digital project is never an easy task. Although no-code tools make execution easier, it is essential to have a clear strategy. This process includes four critical phases that guide from the initial goals to the final visual design. This approach ensures that each step is aligned and generates a coherent and effective product.

What are the phases of design strategy?

Any design strategy must be approached with a systematic approach to meet client and audience objectives. This method consists of several critical stages, each of which plays a key role in designing successful digital products.

What is the goal of the project?

At the beginning of any digital project, it is crucial to define what you want to achieve. This goal can focus on:

• Selling a job or a product: Identify whether the focus is more on convincing customers or attracting consumers.
• Satisfying audience needs: Understanding the user's expectations and desires when interacting with the site.

Determining these objectives provides direction and clarity for the content and functionality of the project.

How to convey the message to the user?

After defining the objectives, consideration must be given to how to effectively communicate the message. This is where content comes into play, which includes:

• Words, images, graphics and videos: All of these are essential to convey information effectively.
• Copywriting: Goodcopywriting can make a difference in the user's perception.

Where will the content be placed?

Once it is clear what to say, it is vital to define where it will be said. This stage focuses on information architecture:

• Content organization: Decide which pages will get the most weight and how sections of the site will be structured.
• Sections and design elements: Determine what elements are needed for each section.

How to apply visual design?

The visual layer is what catches and holds the user's attention. Once the objectives, content and structure are clear, it is time to apply the visual design:

• Typography and colors: these can profoundly influence how users perceive the message.
• Visual consistency: Ensures that the user perceives what we really want to show.

How to ensure the success of the strategy?

Successful web design is based on a solid foundation, where each step is crucial to carry out an effective project. To ensure success:

• Continually ask yourself about the audience's goals and expectations.
• Review and adjust content and architecture according to emerging needs.
• Apply visual design with a clear focus on user perception.

Platzi offers specialized resources to dive deeper into each of these topics and tools to help you understand information architecture, copywriting, and more. Keep your curiosity high and continue learning to improve your digital projects.