Luego la solución

Curso de Modelos de Negocio

Introducción a los modelos de negocio

Como crear una empresa

Lean canvas

Propuesta de Valor

Metricas claves lean canvas

Empresas vendiendo a personas

Qué es un modelo de negocio y cuáles existen

En qué se parecen la Fórmula 1 y Steve Jobs

Modelo de negocio canvas: D2C

Cadena de valor de una empresa: Recaudos

Marketplace: ¿Qué es el modelo de dos frentes?

A ver si es cierto

Empresas vendiendo a empresas

Lo que callan los oficinistas

De 0 a 100 en 2.1 segundos

Alibaba y los 40 drones

Personas vendiendo a personas

Comuna hippe 2.0

Inscríbete en mi Substack

Cierre

Aquí hay monstruos

Primero el mercado (remix)

Conclusiones: Modelos de Negocios

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In every business, the most important thing is the market. To satisfy this market, there are nine elements that are inherent to every business idea according to the Lean Canvas tool.

These elements are the problem, solution, value proposition, advantage, customers, metrics, channels, costs and revenues. Previously, we talked about the customer, the problem and how we are going to charge customers. Now, we are going to study about the solution to the problem, the value proposition and the communication channels.

The solution

In order to establish strategies to solve customer problems, it is essential to know them well; hence the importance of having well-defined customers.

Knowing the customer, knowing what they are like, their most relevant characteristics, knowing what they consume and how they do it, how they feel, what they want, is extremely important to create concrete and attractive solutions.

When you achieve this level of information, you have the ability to make proposals that capture the attention of customers. This is where another element comes in: the value proposition.

The value proposition

The value proposition aims to give the customer a clear, concise and transparent idea of how a particular business can be important to them.

In the past, companies focused their business strategies on creating new products in order to maintain their innovation in the market. Today this business design has been shifting to business models whose premise is that a company generates, delivers and captures value.

This phase of the business idea is a triangular cycle made up of three variables: value proposition, value creation and value capture.

In this phase you address your customer and propose a solution to his problem, expressing that if he receives the solution you are offering, he will obtain certain benefits.

Each customer has characteristics and needs. When you manage to combine these two elements to offer him a solution idea through which he will perceive benefits, you are offering a value proposition.

In this regard, the Colombian company Inexmoda, with a great track record in the promotion, growth and development of the Colombian and Latin American fashion system, points out that:

"understanding who the customer is is a key aspect for a business model to be successful. This understanding must transcend traditional characteristics such as gender, socioeconomic status, neighborhood, among others, the important thing is to understand how they live, what needs that person has and how from this you can create a value proposition that generates an impact on the life of that consumer".

Value creation is based on the expectation that you create in your customers about how they perceive that your offer will solve their problem.

Value capture is the payback you receive for creating and delivering value to your customers.

If you create a good value proposition for that customer and, in addition, you manage your pricing strategy well, you will capture value for yourself. In short, you propose value, create value and capture value. Therefore, it is important to get the message to the customer right, using the appropriate communication channels.

The channel

Customers have different ways of listening, communicating and understanding. For this reason you must identify how to reach them. You can reach them through social networks, magazines, television, word-of-mouth, etc.

The fundamental thing is that you understand that each type of customer has a different receptivity. You should look for where they are, at what times they receive the message, what channels they use most frequently, among others.

Now, go back to the Lean Canvas format and record the information related to the solution, the value proposition and the channels. Share the result with the Platzi community.

Contribution created by Avilio Muñoz Vilchez

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