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Curso de Modelos de Negocio

Introducción a los modelos de negocio

Como crear una empresa

Lean canvas

Propuesta de Valor

Metricas claves lean canvas

Empresas vendiendo a personas

Qué es un modelo de negocio y cuáles existen

En qué se parecen la Fórmula 1 y Steve Jobs

Modelo de negocio canvas: D2C

Cadena de valor de una empresa: Recaudos

Marketplace: ¿Qué es el modelo de dos frentes?

A ver si es cierto

Empresas vendiendo a empresas

Lo que callan los oficinistas

De 0 a 100 en 2.1 segundos

Alibaba y los 40 drones

Personas vendiendo a personas

Comuna hippe 2.0

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Cierre

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Primero el mercado (remix)

Conclusiones: Modelos de Negocios

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There are some business models that are less known or common, but not important. We are going to talk about some of them in order for you to keep opening your mind to the models that exist.

C2B business model

This model is where one person provides a service to several companies. It is a very successful model, but it is not easy to obtain, because it usually requires that this person has had a very successful career in the business environment so that his talents are recognized by other companies and so he can sell them a service.

An example of C2B is mediation. It is very common in cases of conflicts between companies that before going to court they invite a mediator to talk to them, try to settle differences and reach an agreement without having to go through a court procedure that can be very long and costly.

Some people who have been working in companies for years and have a very good reputation, are invited to sit on the boards of directors of companies and are paid very significant amounts, especially when they are public companies.

In the United States and Europe this type of model is very common, but in Latin America it is not so common, although it is becoming increasingly successful. However, for someone who does not yet have a very big reputation it is almost impossible to get into this business model, but it can be a long-term goal, so do not rule it out.

B2G business model

The second rare model is B2G - Business to Government or companies that sell to governments. In this case, it is a very particular niche where companies that sell to governments are usually dedicated to work in a single niche. For this reason, it is an interesting model, but it can be very risky.

A typical example of B2G is military armament companies, which are very large. Also transportation companies, whether air or ground vehicles. Also, you can identify companies that sell payroll outsourcing services to governments. This is a very noble, large and secure business.

Another example of the B2G model is document storage services. For example, there is a U.S. business information management services company based in Boston, Massachusetts called Iron Mountain. This company is dedicated to the safekeeping of documents and their secure destruction when necessary.

This type of contract involves very large sums of money, which makes this type of model very difficult to achieve. In addition, there is strong competition in the market.

B2B2C business model

Another very interesting model is B2B2C. This is when a company sells to another company, but the final consumer is a person.

An example is Open Table, a U.S.-based company dedicated to online restaurant reservations.

Open Table is a platform through which a person can reserve a table in a restaurant that can be selected from a list of thousands around the world, although basically they are located in the United States. This process can be done from your PC or through an application on your cell phone.

Open Table sells its services to restaurants, but who it really convinces and contacts directly is the person who is going to eat. It is a very interesting model because communication is established with the consumer and with the restaurant, but on two very different levels.

A Latin American company that also does B2B2C is Platzi, because in addition to selling to individuals, it also sells to companies so that their employees have a permanent training plan.

Contribution created by Avilio Muñoz Vilchez

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Curso de Modelos de Negocio

Aquí hay monstruos

C2B business model

B2G business model

B2B2C business model

El modelo de Platzi es B2C/B2B2C.

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