La Ley de Metcalfe

Curso de Estrategias para Negocios Digitales

Introducción de Estrategias para Negocios Digitales

Introducción al curso

El futuro llegó hace 20 años

Tiempo, dinero, esfuerzo y talento

La chispa para tus ideas

El camino del autoconocimiento

Emperadores y filósofos

El punto ciego en el espejo

La ley de Metcalfe

Las posibilidades del mercado

Rolex vs. Swatch

Lo menos sexy

La vuelta al mundo en 80 noches de insomnio

Mitigación de riesgo

La gallina vs. el cerdo

El hilo negro

Invertir 10 horas para ahorrarte 1,000

Salir a vender

Las islas Azores

Modo esponja

Puedes ir en paz

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Resources

Why are we like ants in business?

Let's start with a thought: we are all like ants. Although you may feel unique, being part of a collective or community is what really enhances your value. In the previous class, we talked about discovering your personal value through the eyes of those who know you. Now we explore a new component: the unmatched value of your professional network. Don't underestimate the power of the people around you; these networks have the potential to boost your digital business in unimaginable ways.

How do personal networks drive your business?

Consider the people around you: family members, schoolmates, work colleagues. Each might have access to different industries, from medicine to petrochemicals to music. This diversity of connections represents a gold mine for any digital venture. It is a myth to think that relying on these networks is cheating; rather, it is the secret behind the success of communities in large companies or political and religious movements.

What is the secret behind community growth?

The key to extracting value from your community lies in reciprocity. When you approach someone for advice, rather than directly asking for money or resources, you generate a natural desire to help. A popular saying in the investment world highlights this idea: "If you ask for money, you'll get advice. If you ask for advice, you will get money." This dynamic is fundamental to any entrepreneur.

What steps do you take to get the most value from your network?

Dialogue without asking directly: Encourage your contacts to open up. Explain your project and ask for their opinion without demanding anything in return.
Share the vision of the business: Your respect for their opinion will motivate them to think about how they can contribute.
Leverage their skills and connections: Friends and acquaintances can become investors, partners, employees, suppliers or advisors.

How do you identify the groups of people who can empower your business?

The challenge here is to identify the five key groups of people you have access to that can drive your business success. These could be:

Industry-specific professionals: Perhaps you have friends in unique sectors.
Subject matter experts: Your acquaintances might be proficient in areas that complement your business.
Influential contacts: People with connections that could open doors for you.
Educational networks: Fellow students with similar projects.
Family members with professional experience: Use their knowledge to benefit your business.

These groups are valuable resources. Keep them in your mind as elements that add value and that, at the same time, will also value what you offer. Write in the comments the five groups you have access to and the structure you plan to build around your idea. The power of these connections could be the catalyst you need to take your business to the next level!

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Joseph Tapia