¿Qué es una propuesta única de valor?

• VP (Value Proposition) - propuesta de valor única.
- El valor que te diferencia del resto y de tu competencia.
○ ¿por qué la gente viene a mí?
○ ¿Por qué la gente hace negocios conmigo?
○ ¿por qué consigo trabajos como marketer?

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• Construyendo tu marca, encuentra algo que te haga diferente.
• En el medio -> tu propuesta de valor única.
○ lo que haces realmente bien (tu pasión o tu habilidad)
○ lo que tu competencia hace realmente bien.
○ lo que tu cliente necesita y le importa.

• Ejemplos:
• Domino’s Pizza
○ 30 Min o gratis
• Hyundai
○ Si compras hoy y en un año pierdes tu trabajo, puedes devolverlo.
•
• CLIENTE IDEAL
○ ¿A quién le estás comercializando?
○ ¿Qué necesitan de ti?
• Eres consciente de sus necesidades y ahora estás alimentandolas --> Estás alimentando los valores que necesitan.
• Cómo saber qué necesitan -> descubre sus “Pain points”
• identifica a tu cliente --> tomará la iniciativa para ayudarte a identificar tu propuesta de valor.
• Ejemplos
○ fotógrafo
§ ¿Qué les das de valor después de hacer una fotografía?
§ Quiero decir, después de tomarles fotos,
§ ¿se las das sin editar?
§ ¿O editas y les das un complemento de, digamos, vas a encuadrar dos o tres para ellos gratis?

• MISIÓN
- ¿Cuál es tu misión?
- ¿Qué representas?
○ Ejemplos:
§ verdad, integridad o justicia.

Mis apuntes:

¿Cómo creas una propuesta única de valor?

1. Recuerda siempre identificar a tu cliente ideal.
2. Enumera tu valor y cómo te destacas.

En el proceso de conocer tu propuesta de valor única, siempre ten una misión.

🔥 How to Create Your Unique Value Proposition as a Marketer and Stand Out in the Market 🔥 If you want to be a successful marketer and differentiate yourself from the competition, you need to have a unique value proposition (UVP) that defines you and makes you irresistible to your customers. 🚀 In this article, I’m going to explain what a UVP is, why it’s so important, and how you can create yours by following some simple steps. 🙌 What is a Unique Value Proposition? The UVP is the value you bring to your customers and what makes you different from others. It’s what makes you special and what makes you chosen over another. 🙌 Your UVP is the point where what you do very well (your passion or skill), what your competition does very well, and what your customer needs and values intersect. Creating an effective and attractive UVP requires aligning these three elements. If you achieve this, you will be on the path to becoming a successful personal brand. What Examples of Unique Value Propositions are there? There are many brands that have been able to communicate their UVP in a clear and memorable way. Some of them are: 🍕 Domino’s Pizza: In less than 30 minutes or free. 🍫 M\&Ms: Melts in your mouth, not in your hands. 🛒 Walmart: Save money. Live better. 🚗 Hyundai: Buy a car and you can return it within the next year if you lose your job. These brands have found a way to convey their value to consumers and differentiate themselves from the competition. 🚀 How Can You Create Your Unique Value Proposition? Creating your UVP as a marketer is not difficult if you follow these three steps: 👥 Know your ideal customer: Create a detailed profile of your buyer persona, that is, the ideal customer you want to reach3. Research who they are, what they need, what they like, what hurts them, and how you can help them. 👑 Highlight your value: Identify what makes you different from others, what benefits you bring to your customers, and what problems you solve. Think about your passion, your skill, your experience, and your personality. 🎯 Define your mission: Establish what your fundamental values are, your purpose, and your vision. This will give you an identity and a direction. Every action you take in building your personal brand should reflect what you represent. By following these steps, you can create your UVP as a marketer and stand out in the market. 🙌 I hope this article has been useful to you and that you are encouraged to create your unique value proposition. If you liked it, share it with your contacts and leave me a comment with your opinion. Do you already have your UVP? How do you communicate it? I would love to know. 😊

What is a unique value proposition?

• What your customer needs and cares about.
• What you do really well.
• What your competition does really well.