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How to define the content for the early stage of the funnel?

Defining content for the early stage of the funnel is essential to capture the attention of potential customers who do not yet know your brand. This process begins with the creation of your Buyer Persona profile, which will allow you to target your strategy appropriately. The initial stage of the funnel involves facing the challenge of being visible to those who are making their first searches. What are the best strategies to achieve this?

Identifying the right types of content is key. Guides and landing pages that solve specific questions are highly effective. Developing content that addresses common queries is crucial to capture the attention of potential customers.

How to find relevant keywords?

Keyword research is an essential part of any effective content strategy. A handy tool for this task is SEMrush, specifically its Keyword Magic Tool. By using it, you can discover keywords that address the initial searches of your potential customers. Let's say the keyword is "free infographics." By searching for related terms, you can find ideas such as "free apps for making infographics" or "free tools for infographics".

Here are some steps to find keywords:

• Use tools like SEMrush to identify keywords with low but relevant monthly searches.
• Evaluate the difficulty of ranking for these keywords to determine their viability.
• Select keywords that align with your Buyer Persona profile.

How to discover suitable topics for my business content?

Once you have identified your keywords, the next step is to find the ideal topics to develop content around them. This is achieved by using tools like SEMrush's Topic Research, which shows popular and recent topics on the Internet, suitable for your keywords.

Steps to discover topics:

• Insert your keywords into Topic Research.
• Select the database relevant to your location, such as Mexico or any other region of interest.
• Review the topic cards that present content ideas with notable visibility.
• Experiment with the mind map to discover relationship and extension of topics.

How to integrate SEO concepts into content development?

To ensure that your content is visible and effective, it is crucial to incorporate SEO concepts when creating it. Techniques such as SEO for images can potentially attract new traffic. Conduct keyword research focused on queries such as "SEO for images" and develop content such as detailed guides that respond to these searches.

SEO integration example:

• Research terms with significant search volume, such as "SEO for images."
• Use topic research tools to identify relevant content.
• Publish comprehensive and accessible guides that educate the audience interested in these topics.

With these tactics, your business will be able to effectively connect with potential customers who are at the beginning of their search process, opening the door to future conversions and business success.