En mi interfaz no me aparece la opción de “Usa Una integración de socio” para instalar con tag manager. ¿Se debía entonces instalar con una etiqueta de HTML? o solo con la extensión de Pinterest Tag dentro de GTM
Introducción a Pinterest ads
¿Qué es Pinterest ads?
Ventajas de hacer Pinterest ads
Cuenta Pinterest ads
Crea una cuenta de negocio en Pinterest
¿Cómo dar o recibir acceso a una cuenta?
Tipos de publicidad en Pinterest
Estructura de campaña en Pinterest
Estructura de una campaña en Pinterest (reconocimiento, trafico y conversión)
Grupo de anuncios
Anuncios (Tipos de pines)
Audiencias y campañas de conversión
Audiencias en Pinterest (personalizadas, lista, web, actalikes)
Campañas de conversión y tag para la web
Analisis de resultados
Resultados
Edición de campañas
Puntos claves para crear un anuncio en Pinterest
You don't have access to this class
Keep learning! Join and start boosting your career
If you already have an account,
Resources
What are conversion campaigns on Pinterest?
Conversion campaigns are a powerful tool in digital advertising. They are used when you want to maximize the likelihood that users will take a specific action on a website, such as registering, adding items to cart, or completing a purchase. These campaigns are critical for companies looking to optimize their marketing efforts and maximize their ROI. However, to get the most out of these campaigns, it is crucial to have certain elements in place beforehand.
How to prepare a conversion campaign?
For a conversion campaign to be effective, it is necessary to have a Pinterest Tag installed on the website at least one month in advance. This tag allows you to track user actions and collect valuable data about traffic and interactions on the website. In addition, it is essential that the desired actions, such as purchases or registrations, have already been performed previously on the page. This ensures that Pinterest can identify and attract similar users who are likely to perform these actions in the future.
How many users must visit my site to initiate a campaign?
The amount of website traffic is also a crucial factor. It is recommended that at least a thousand people visit the site in the days leading up to the launch of the campaign. While a thousand people per day is ideal, reaching this number within a week is already a good indication that there is enough traffic to consider a successful conversion campaign. Pinterest itself evaluates whether the volume of data is sufficient to justify a conversion-based campaign.
How do I install the Pinterest Tag?
Installing the Pinterest tag on your website is a fundamental step in initiating conversion campaigns. There are three methods to install this tag, and each follows a particular process:
Can I install the tag with a partner?
The most recommended and effective way to install the Pinterest Tag is through a trusted partner. If you are already working with a company that offers this type of service, using their guides and instructions makes the process easier. This option ensures proper integration of the code, including specific events you need to track.
How do you paste the code manually?
If you prefer to do it yourself, the process consists of copying a code provided by Pinterest and inserting it between the <head> tags of your web page. Here's a summary of the steps:
- Log in to your Pinterest ad account.
- Head to "Analytics" and select "Conversion Data."
- Copy the long code that appears and paste it into your web page between the
<head>tags. - Save the changes you made to your web page.
Can I send instructions by email?
Don't feel comfortable inserting the code yourself? Another option is to send the detailed instructions to a web developer or someone with technical knowledge via email. This way, you can ensure that the tag is installed correctly, especially if it is a more complex project.
Final recommendations.
Installing the Pinterest Tag from day one is an excellent long-term strategy. Even if you don't immediately plan to launch ad campaigns, having the tag active allows you to collect valuable data from the start. After a month or two of data collection, you'll be able to start your ad campaigns with a solid foundation of information and execute more effective conversion strategies. This thorough, upfront preparation puts you in an advantageous position to handle digital marketing challenges successfully.
The next time you consider launching a conversion campaign, remember these fundamental steps and watch your digital strategy reach new heights - continuing to learn and improve your marketing skills is always a step in the right direction!
Contributions 2
Questions 1
Sort by:
Les recomiendo que instalen todos los pixeles (etiquetas de seguimiento) con Google Tag Manager, así no tendrán dolores de cabeza.
.
Platzi tiene cursos muy buenos, se los recomiendo 😄
Want to see more contributions, questions and answers from the community?