¿Cómo triunfar en Instagram? | Tres cursos con César Fajardo

If you're not on the Internet, you don't exist! But, let's be honest, nowadays, being online is very easy. All you need to do is open an account on social networks. However, making your brand stand out and positioning yourself as a reference on a topic is much more complicated and requires strategy.

César Fajardo, one of the most well-known voices of Platzi, prepared three incredible courses for you to master Instagram. Not only to find likes, but also to grow your personal brand or that of your company.

I led the second course of this route, the Content Strategy Course for Instagram, so I decided to interview Cesar and find out more.

Why did you decide to do three courses instead of one?

Although the courses are connected, each course has a different objective.

• The one on Instagram Fundamentals seeks to get you to know the tool, because you can't create a strategy if you're not sure of all the resources you have.
• The Content Strategy course is much more practical and teaches you to create with a defined course.
• Finally, the Content Creation in Instagram Stories is a combination of both focused only on the most popular format on Instagram.

What are 3 tips you would give a person to grow their personal brand on Instagram?

1. Have an opinion
2. Question yourself why that opinion is important.
3. Don't let your motivation depend on vanity metrics.

If you're wondering what a vanity metric is. Let me digress to explain.

They are those metrics that give us a false illusion of growth, for example the likes of an account or the number of plays of a video. Good creators are not looking for likes, they want engagement. Nor are they looking for number of plays, they want play time.

If you want to learn more about this, I recommend you watch César' s talk at Platzi Conf: A 'thank you' is worth more than a million likes.

Who should watch these courses and what will it do for them?

Anyone who has an Instagram account and the slightest intention of growing it for personal or commercial purposes. It is ideal for creators, media and Community Managers of any brand.

These courses teach you to understand the platform and its algorithm in order to create relevant content within it.

You have a lot of projects, such as Hunters, Don't do what's easy, Map and suitcase. How do you find the right people to team up with?

As long as you do things you love and care about, you will find yourself in the same room with people who think and are passionate like you. Those are the people worth working with.

You already have some valuable tips! The rest you'll find in the courses, start with the Instagram Fundamentals Course.