Concepto y alineación con el usuario

How to develop the solution concept?

Developing a solution concept is a crucial step in the design and prototyping process. This exercise not only helps you to clarify your idea, but also to present it effectively to potential investors or decision makers. The solution concept should be self-explanatory, focused on functionality rather than aesthetics, and should include a catchy name as if it were the final product.

What aspects should the solution concept have?

1. Self-explanatory: The concept must speak for itself. It should be clear and understandable without the need for additional explanations.

2. Sell the idea: Think of this concept as a flyer or an advertising poster. The idea is to excite others and convince them of the potential success of the idea.

3. Functionality over aesthetics: Don't worry if you can't draw; the focus should be on what the product will do, not how it will look.

4. Attractive name: Give the solution concept a captivating name. An attractive name can capture the attention of a potential investor.

What exercise to do to conceptualize the solution?

Chosen exercise: To conceptualize the solution, take the prioritized idea and establish a first sketch map. This exercise will not only help to visualize the idea, but will also allow you to refine key aspects before moving on to the prototype.

Case study: Solution concept "Zirfon".

A case study presented is "Zirfon", a modular device with a pay-for-rent scheme. Here the ownership of the device does not belong to the user, which facilitates upgrading without the need to change the entire device. In addition, it offers partnership opportunities with traditional phone companies and allows for early upgrades that the user can finance through extra fees. Zirfon exemplifies how to merge a modular device idea with an innovative and sustainable business model.

How to build a value proposition?

Getting in tune with users and their needs is vital, and this is where the value proposition plays a key role. A recommended approach is to use the Value Proposition Canvas, which allows you to list key aspects such as activities, expectations, and frustrations of users, also known as "jobs", "gains", and "pains".

What are the key aspects to consider in the value proposition?

1. Jobs: Activities performed by the target user, in this case, millennials in their 30s and 40s, when searching for and using technology such as smartphones.

2. Gains: Expectations and benefits they seek to obtain, such as social status, intuitive functionality, and cost-effectiveness.

3. Pains: Frustrations in using the product, such as planned obsolescence, excessive variety in the market, and high repair costs.

Example of customer analysis for a value proposition

One analysis to perform involves understanding that millennials are looking for a device that balances functionality and status. They aspire to products that are intuitive, resistant and offer an accessible cost scheme. In addition, facing practices such as planned obsolescence is essential to minimize their frustrations.

Success stories and benefits of the modular model such as Zirfon

Solutions like Zirfon, which integrate a modular design and a flexible payment scheme, counter programmed obsolescence and improve the cost-benefit ratio. Offering upgradability and an intuitive model not only improves product acceptance, but also builds user loyalty, effectively integrating sustainability into design and consumption practices.

Adapting skills and strategies to the critical thinking needed to build solid value offerings is essential in a modern business environment. With these tools you can address emerging consumer needs and motivate them to adopt technologically disruptive solutions such as a circular smartphone. Dare to put these approaches into practice to revolutionize your solution proposition.