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Why is Facebook an essential network for your gastronomic business?

Facebook is still the largest social network worldwide, despite the rise of platforms such as TikTok and Instagram. This makes it a powerful tool for any gastronomic business. One of Facebook's biggest advantages is its ability to link you with apps like Instagram and WhatsApp, belonging to the conglomerate known as Meta.

What specific features does Facebook offer?

• Specialized business pages: You can upload your menu, receive opinions and reviews from customers, and interact directly with them.
• Diversity of content: You can post text, photos, videos, live broadcasts, and broadcast events.
• Call-to-action buttons: Allow actions such as opening your location on maps or contacting you directly by WhatsApp or Facebook messaging.
• Digital marketing tools: They include the ability to tag other pages, use hashtags to index content, and make collaborative links with other brands.

What makes Instagram a powerful tool for gastronomy?

Instagram is the quintessential platform for food thanks to its visually appealing content. The popularity of the term "Instagrammable" is a testament to its impact on the foodie world.

How can you maximize your use of Instagram?

• Customizable action buttons: Make it easy to contact your customers and link to delivery apps.
• Variety in content types: Include images, carousels, videos, 24-hour stories and Reels.
• Innovative marketing tools: Stickers, tags and mentions enrich your stories and drive an effective marketing strategy.
• Content course for Instagram: Platzi has training resources for those who want to optimize their presence on this network.

What benefits does TikTok offer businesses with young audiences?

TikTok has seen skyrocketing growth, especially among younger communities. It offers a wide window for content viralization.

What is the key to success on TikTok?

• Rapid viralization: TikTok posts have the potential to spread rapidly among its users.
• Innovative video editing: It allows the use of unique tools that favor the creation of eye-catching content.
• TikTok Cursogram for brands on Platzi: Provides advanced tutorials on how to get the most out of this platform.

How to use Twitter to improve customer service?

Twitter, known for its immediacy, remains relevant for communicating news and pitches. It focuses more on text than images or videos, which emphasizes clarity and accuracy of the message.

How to optimize the use of Twitter?

• Participation in trending topics: It allows you to integrate your business in the relevant conversations of the day.
• Creative use of hashtags: The hashtag was born on Twitter, which demonstrates the importance of its strategic use to increase visibility.

Is Untappd relevant to your beer business?

Untappd is a network specifically for beer enthusiasts. It allows breweries and bars to promote their products to a specialized and loyal audience.

What does Untappd offer businesses?

• Specialty menu and events: You can post your beer menu and communicate exclusive events.
• Reviews: The community can leave opinions about your beer offerings, which provides valuable feedback.

Choose wisely the platforms that best suit your capabilities and objectives. Whether you prefer the visual approach of Instagram, the creativity of TikTok, the immediacy of Twitter or a niche audience on Untappd, each network offers unique tools to leverage your business. Don't forget to constantly evaluate and adjust your strategy using social media auditors and educational resources like Platzi to maximize your impact.